SEO Tips For 2022 Must Know
SEO Tips Must Use For Success
Matt Diggity has found the most up-to-date SEO tips for 2022. In this video, you’ll find out the top 5 SEO strategies you need to focus on to get your website ranking in Google.
SEO in 2022 – 5 SEO Tips You MUST Focus on This Year
12,699 viewsJan 5, 2022
38.9K subscribers
Want the most up-to-date SEO tips for 2022? In this video, you’ll find out the top 5 SEO strategies you need to focus on to get your website ranking in Google. You don’t want to miss out on these tips … Here’s a breakdown of what you’ll learn: 00:00 Introduction 01:15 Topical Authority 03:55 AI Content 04։55 Engagement 06:53 User Experience 08:33 Backlinks 09:55 Networking LINKS & RESOURCES Interview with Koray: https://youtu.be/77jXj7gNpzY Answer The Public: https://answerthepublic.com/ SEO Minion: https://seominion.com/ Keyword Cupid: https://keywordcupid.com/ Surfer: https://surferseo.com/ Core Web Vitals: https://youtu.be/_FpAvQkjlco Affiliate SEO Mastermind: https://www.facebook.com/groups/thela… ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Subscribe here ►► https://www.youtube.com/MattDiggity?s… Download the SEO Business Scaling Guide FREE ►► https://diggitymarketing.com/seo-busi… For more Advanced SEO Tips, check out this Playlist ►►https://www.youtube.com/playlist?list…
SEO Tips For 2022 Must Know
FULL VIDEO TRANSCRIPT
– In this actionable video,00:01I’m gonna lay out the five most important SEO strategies00:03that you need to focus on in 2022.00:06And I’m gonna explain these SEO tips step by step00:08so you can apply them for huge traffic gains00:11on your website.00:11My name is Matt Diggity,00:12and I’m the founder of Diggity Marketing,00:14LeadSpring, The Search Initiative,00:15Authority Builders, and The Affiliate Lab.00:17These are all SEO-based businesses that live or die00:19based on how good my SEO is,00:21which is why I’m constantly testing the Google algorithm.00:23I’m about to share00:24some of the recent things I’ve learned with you right now.00:26And one thing I’d like you to know before we get started00:28is that this is indeed an SEO tips video00:30specifically made for 2022.00:33I didn’t film this last year00:34and then simply changed the title like a D-bag.00:35And you can’t edit a YouTube video once it’s been uploaded.00:38So every time you hear me say 2022,00:402022, 2022, 2022,00:42remember, this video is current AF.00:44Next, this is not a basic video00:46telling you SEO advice you already know.00:47Stuff like if you create quality content,00:49then Google will love you.00:51You know what I’m talking about.00:52This is an advanced video,00:53specifically tailored for what’s changed00:55and what’s working in 2022.00:56And I’m gonna deliver everything super actionably00:59so you can get started implementing these changes today.01:01There will be five SEO strategies01:03served up to you on a silver platter.01:04But make sure to stick around until the end01:06because there will be a bonus tip01:07that is absolutely critical as well,01:09especially considering how much SEO01:10is gonna change in the future.01:12Let’s get started.01:12The first SEO strategy that you need to focus on in 202201:16is creating topical authority for your website.01:18Your website achieves topical authority status01:20on the topic when you completely cover that topic01:23in your content as compared to your competition.01:25And another important factor is if you cover that topic01:28for a longer period of time,01:29when you hit topical authority status,01:31Google will rank you faster and higher01:33than everyone else in the niche.01:34Let me give you an example.01:35Let’s say you wanna become a topical authority01:37on protein powder.01:38It’s not enough to simply create a single article01:40on the best protein powder01:41or what is protein powder?01:43Protein powder is a vast subject.01:45If you can cover all those topics,01:46like is it bad to drink protein powder daily?01:48How much protein powder should you eat in a day?01:50Does protein make you fat?01:52Once you start covering them to a high degree,01:54you approach topical authority status01:56and Google rewards the (beep) out of you.01:57For reference, here’s the entire list of 200 items02:00we generated for the protein powder topical map.02:02People have been noticing the topical authority effect02:04more and more these days.02:05This dude, Talha, in one of my Facebook groups02:07noticed this one-month-old website02:09that posted 721 articles02:11and hit 30K visitors per month.02:12Then there’s the godfather of topical authority,02:15Koray Tugberk, posting up crazy traffic boners02:17like this all the time.02:18I did a killer interview with Koray,02:19so make sure to watch it after you watch this video.02:21What’s more, topical authority02:23is such a powerful ranking factor,02:24it can overcome other website weaknesses.02:27I often see crappy sites publishing garbage articles,02:29but it’s working just because they publish a ton of them.02:32So, here’s my advice to you.02:33Make 2022 your year to break your own publishing records.02:36But stick to one topic at a time,02:38and hit it with everything you got.02:40Bear in mind,02:40it starts with generating a complete topical map02:42on your niche.02:43Here’s what I do.02:44Go to answerthepublic.com.02:45Type in your topic,02:46and get a headstart with 100 or so topics.02:48Type your keywords into Google itself02:50and get tons of topics from the People also ask feature.02:53You can use a tool like SEO Minion02:54to download hundreds of them in a single shot.02:56Go to the bottom of the search result02:58and pull tons more topics by clicking around03:00and exploring the related searches.03:02And leverage the Google Search bar’s auto-complete function03:04to get even more topics.03:05And here’s where the gold is.03:06Look at your competitors03:07to see what kind of topical coverage03:09got them to the top of Google.03:11I said this a million times before,03:12the answer to SEO is always written on page one.03:14How do you do that?03:15You dig through their site map03:17and do a search for your keyword.03:18Then when you’re done, remove duplicates03:19and put your long list of results03:21through a keyword clustering tool like Keyword Cupid03:23which is gonna organize which topics03:25need to be written in the same articles,03:26as opposed to separate articles.03:28Topical authority doesn’t stop there though.03:30You need to make sure all the things are written well.03:32For that, I 100% recommend03:34using Surfer’s Content Editor Tool,03:36which is gonna look at who is ranking on number one03:38for a given keyword.03:39And it’s gonna tell you exactly which words,03:41entities, and phrases you need to have in your content,03:44and at what frequencies too.03:46By the way, if you’re committed to leveling up in SEO,03:48make sure to subscribe03:49and turn on the notification bell.03:50I’m doubling down on this channel03:52with tons of videos like these,03:53so make sure you get notified.03:55My next SEO 2022 advanced tip03:57is to get your hands dirty with AI-generated content.04:00In 2021, Jarvis and other AI content-generation tools04:03hit the market.04:04They allow you to literally click buttons,04:06and content magically comes up on the screen.04:08Is this the best content you’ve ever read in your life?04:10Not even close.04:11But we’re talking about machine learning here.04:12It’s going to get better.04:14- He is refining his methods.04:16He is evolving.04:17(static buzzing)04:18- And there’s sites out there04:19that are publishing 100% AI content,04:21and they’re kicking ass.04:22Why?04:23Because they’re posting 500 times a day04:24and covering topical maps like it’s no one’s business.04:27So, my advice here is to at least start playing around04:29with AI-generated content.04:31The tools are gonna get better over time,04:32and you wanna make sure04:33you can take advantage of that wave.04:35Start setting a goal of creating04:36at least two to three AI content pieces per month.04:39Half of entrepreneurship04:40is being in the right place at the right time.04:42This applies here.04:43By the way, in my 2022 SEO prediction video,04:45I mentioned that it’s gonna be hard for Google04:47to deal with the rise of AI content.04:49In turn, they’re gonna have to turn up the volume04:51on other ranking factors outside content,04:53and I’m gonna touch upon that later.04:55Next, you need to focus on engagement.04:56No, you don’t need to propose to your girlfriend.04:59- Huh?05:00(static buzzing)05:01- Bad dad joke. Sorry.05:02You need to pay attention05:03to how your users are behaving on your site.05:05Google is learning a lot of lessons05:07from the success of YouTube,05:08and YouTube is all about engagement.05:10Don’t worry, I’ll define what engagement is right now.05:13Instead of relying on ranking signals05:14that can be manipulated or don’t truly represent05:17if a piece of content is good or not,05:18why wouldn’t the algorithm05:20just look at people’s behavior on the article?05:22Did the reader actually read the article05:24and get what he or she came for?05:25Engagement starts with CTR,05:27otherwise known as Click-Through Rate.05:29This is the percentage of time05:30that people click on your article05:31when they see the listing in a search result.05:33It influences if your article actually gets read05:35in the first place.05:36If I didn’t have a good enough title and thumbnail05:38for this video,05:39it wouldn’t have this many views.05:40Improve your website click-through rate05:42by optimizing your title and meta description.05:44Put your keywords towards the front of the title05:46and add clickbait, like here with the current year,05:49towards the back.05:49For your description,05:50add keywords in there to get them bolded.05:52With any luck, you’ll get jump links like I have too.05:54A table of contents help with that.05:56Next we have time on page,05:57which is a decent indication that an article is good,06:00but it’s not the whole story.06:01just because someone’s spent 10 minutes on an article06:03doesn’t mean they liked it.06:04Maybe an article that someone was on for one minute06:07got them their answer quicker, hence a happier searcher.06:09Nonetheless, more time on page is better than less.06:11So here’s what you can do.06:13Have a strong introduction,06:14paragraphs that hook the reader06:15by being interesting, entertaining, and informative.06:18Have no walls of text on the page.06:20Break up things with images and eye-friendly paragraphs,06:22one to two sentences per paragraph,06:24and have a great design.06:25I’ll touch upon this in the next section.06:26Next, we have goal completion.06:28Before we talked about how someone spending a minute06:30on a page is a good thing in some cases.06:32That’s when their goals are met.06:33If someone finds my Best Web Hosting For SEO article06:36and they click on this WPX link in 20 seconds,06:38that’s a freaking happy searcher.06:40They got what they came for.06:41My advice here is to focus06:42on your call-to-action CTA buttons and get them clicked.06:45I got a great video on this in my channel.06:47Have great content that actually sells your CTAs06:49by being informative but not too salesy.06:51Next step on your list is to really pay attention06:54to user experience or UX.06:56In June 2021, Google rolled out the page experience update,06:59which was an update completely dedicated to user experience.07:02That’s an odd thing for sure.07:03But you can bet your buns it won’t be the last time07:05they add new user experience-related ranking factors07:07to the algorithm.07:08Here’s what you need to look at07:09when it comes to user experience: core web vitals.07:12These ranking factors are the new kids on the block07:14that they patched in with the page experience update.07:16It includes07:17Largest Contentful Paint or LCP.07:19This is your loading performance.07:21You wanna get it faster than 2.5 seconds.07:23Get a great host, pre-size your images,07:25and defer or remove slow-loading scripts.07:27First Input Delay or FID.07:29When someone interacts or clicks on your page,07:31you want it to be faster than 100 milliseconds.07:33Again, this comes down to hosting07:35and your server response time,07:36and optimizing slow code on the page.07:38And lastly, Cumulative Layout Shift or CLS.07:41CLS is all about visual stability.07:43When the page loads, you don’t want boxes and colors07:45jumping all over the place.07:46You want this number to be less than 0.1.07:48This comes back to scripts again.07:50For more details,07:51check out my Core Web Vitals video on my channel.07:53For UX optimization,07:54you also want your site to be mobile-friendly.07:56This means that when people look at your site on mobile,07:58it looks normal.07:59Everything fits on the page.08:00The fonts aren’t too big or too small.08:02Stuff like that.08:03Use Google’s free mobile-friendly checker tool08:05to see how your site performs in Google’s eyes.08:07Also, make sure that your site08:08meets all of Google’s safe browsing standards.08:11That includes keeping clean of malware and hacked content.08:13Google provides another free tool08:15with their Security Issues report.08:16I’m sure you have this already,08:17but make sure you’re all set up on HTTPS.08:19And lastly, in the UX category,08:21make sure you don’t have any intrusive interstitials.08:23Intrusive what?08:24This is when you have a bunch of pop-ups08:26and display ads freaking dominating the page on mobile.08:28Don’t do that.08:29In fact, I’d turn off all pop-ups on mobile.08:31It’s just not worth it.08:31Now, I could never make an SEO video08:33discussing important ranking factors08:34without mentioning backlinks.08:36Do not sleep on backlinks in 2022.08:38And Google has made this blatantly clear.08:40Let me show you what I mean.08:41Do you know what this is?08:42Yes, it’s a psychic.08:43But it’s also cash money.08:45Psychic readings is one of the most lucrative08:47affiliate niches there is, and it’s very competitive.08:49Look what happens when you Google free psychic readings.08:52Look who comes up here:08:52″The Daily World,” “Herald Net,” “Peninsula Daily News.”08:56Do these look like authorities08:57on the topic of psychic readings?08:59You can bet your lucky stars, no.09:00It doesn’t take a tarot reading09:01to figure out that what these new sites have going on09:04is a ton of backlinks.09:05When I turn on the Ahrefs toolbar,09:06you see what I mean:09:07DR 68, DR 78, DR 72.09:10Backlinks are beating relevance in this SERP,09:12and many, many more.09:13So build links and build lots of them.09:15And be diverse with your link building.09:17This table illustrates09:18where I’m putting my backlink efforts in 2022.09:2030% of the links I build are in the category09:22of White Hat Link insertions.09:24I’m manually outreaching to websites09:26that I wanna link from,09:27and asking to get a link placed into articles,09:29preferably with some links going to them.09:305% of my links are coming from directory citations,09:33even for my affiliate sites.09:35And for that I’m using my own business, Authority Builders.09:3715% of my links are coming from editorial-level sites.09:40We’re talking about DR 70 and above.09:42For this I’m using HARO, link exchanges09:44with high authority competitors,09:45and digital PR campaigns.09:47And lastly, the main bulk of my link building,09:4950% is coming through guest posting09:51through Authority Builders as well.09:52Here’s my bonus advice for ranking in 2022.09:55Make 2022 your year to level up09:57your networking and masterminding.09:59SEO is forever changing,10:00and it’s changing faster than ever.10:02What I plan to do is to stay in touch10:04with as many smart people as possible.10:06No single person10:06could possibly figure out the algorithm by themself.10:09But together, people can combine and share ideas10:11and accomplish way more than you could by yourself.10:13Join Facebook groups like The Affiliate SEO Mastermind.10:16And subscribe to this channel to stay on top10:18of all the SEO developments before your competition. 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