SEO Tips For 2022 Must Know
SEO Tips Must Use For Success
SEO in 2022 – 5 SEO Tips You MUST Focus on This Year
Jan 5, 2022
Want the most up-to-date SEO tips for 2022? In this video, you’ll find out the top 5 SEO strategies you need to focus on to get your website ranking in Google. You don’t want to miss out on these tips … Here’s a breakdown of what you’ll learn: 00:00 Introduction 01:15 Topical Authority 03:55 AI Content 04։55 Engagement 06:53 User Experience 08:33 Backlinks 09:55 Networking LINKS & RESOURCES Interview with Koray: https://youtu.be/77jXj7gNpzY Answer The Public: https://answerthepublic.com/ SEO Minion: https://seominion.com/ Keyword Cupid: https://keywordcupid.com/ Surfer: https://surferseo.com/ Core Web Vitals: https://youtu.be/_FpAvQkjlco Affiliate SEO Mastermind: https://www.facebook.com/groups/thela… ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Subscribe here ►► https://www.youtube.com/MattDiggity?s… Download the SEO Business Scaling Guide FREE ►► https://diggitymarketing.com/seo-busi… For more Advanced SEO Tips, check out this Playlist ►►https://www.youtube.com/playlist?list…
FULL VIDEO TRANSCRIPT
– In this actionable video,
I’m gonna lay out the five most important SEO strategies
that you need to focus on in 2022.
And I’m gonna explain these SEO tips step by step
so you can apply them for huge traffic gains
on your website.
My name is Matt Diggity,
and I’m the founder of Diggity Marketing,
LeadSpring, The Search Initiative,
Authority Builders, and The Affiliate Lab.
These are all SEO-based businesses that live or die
based on how good my SEO is,
which is why I’m constantly testing the Google algorithm.
I’m about to share
some of the recent things I’ve learned with you right now.
And one thing I’d like you to know before we get started
is that this is indeed an SEO tips video
specifically made for 2022.
I didn’t film this last year
and then simply changed the title like a D-bag.
And you can’t edit a YouTube video once it’s been uploaded.
So every time you hear me say 2022,
2022, 2022, 2022,
remember, this video is current AF.
Next, this is not a basic video
telling you SEO advice you already know.
Stuff like if you create quality content,
then Google will love you.
You know what I’m talking about.
This is an advanced video,
specifically tailored for what’s changed
and what’s working in 2022.
And I’m gonna deliver everything super actionably
so you can get started implementing these changes today.
There will be five SEO strategies
served up to you on a silver platter.
But make sure to stick around until the end
because there will be a bonus tip
that is absolutely critical as well,
especially considering how much SEO
is gonna change in the future.
Let’s get started.
The first SEO strategy that you need to focus on in 2022
is creating topical authority for your website.
Your website achieves topical authority status
on the topic when you completely cover that topic
in your content as compared to your competition.
And another important factor is if you cover that topic
for a longer period of time,
when you hit topical authority status,
Google will rank you faster and higher
than everyone else in the niche.
Let me give you an example.
Let’s say you wanna become a topical authority
on protein powder.
It’s not enough to simply create a single article
on the best protein powder
or what is protein powder?
Protein powder is a vast subject.
If you can cover all those topics,
like is it bad to drink protein powder daily?
How much protein powder should you eat in a day?
Does protein make you fat?
Once you start covering them to a high degree,
you approach topical authority status
and Google rewards the (beep) out of you.
For reference, here’s the entire list of 200 items
we generated for the protein powder topical map.
People have been noticing the topical authority effect
more and more these days.
This dude, Talha, in one of my Facebook groups
noticed this one-month-old website
that posted 721 articles
and hit 30K visitors per month.
Then there’s the godfather of topical authority,
Koray Tugberk, posting up crazy traffic boners
like this all the time.
I did a killer interview with Koray,
so make sure to watch it after you watch this video.
What’s more, topical authority
is such a powerful ranking factor,
it can overcome other website weaknesses.
I often see crappy sites publishing garbage articles,
but it’s working just because they publish a ton of them.
So, here’s my advice to you.
Make 2022 your year to break your own publishing records.
But stick to one topic at a time,
and hit it with everything you got.
Bear in mind,
it starts with generating a complete topical map
on your niche.
Here’s what I do.
Go to answerthepublic.com.
Type in your topic,
and get a headstart with 100 or so topics.
Type your keywords into Google itself
and get tons of topics from the People also ask feature.
You can use a tool like SEO Minion
to download hundreds of them in a single shot.
Go to the bottom of the search result
and pull tons more topics by clicking around
and exploring the related searches.
And leverage the Google Search bar’s auto-complete function
to get even more topics.
And here’s where the gold is.
Look at your competitors
to see what kind of topical coverage
got them to the top of Google.
I said this a million times before,
the answer to SEO is always written on page one.
How do you do that?
You dig through their site map
and do a search for your keyword.
Then when you’re done, remove duplicates
and put your long list of results
through a keyword clustering tool like Keyword Cupid
which is gonna organize which topics
need to be written in the same articles,
as opposed to separate articles.
Topical authority doesn’t stop there though.
You need to make sure all the things are written well.
For that, I 100% recommend
using Surfer’s Content Editor Tool,
which is gonna look at who is ranking on number one
for a given keyword.
And it’s gonna tell you exactly which words,
entities, and phrases you need to have in your content,
and at what frequencies too.
By the way, if you’re committed to leveling up in SEO,
make sure to subscribe
and turn on the notification bell.
I’m doubling down on this channel
with tons of videos like these,
so make sure you get notified.
My next SEO 2022 advanced tip
is to get your hands dirty with AI-generated content.
In 2021, Jarvis and other AI content-generation tools
hit the market.
They allow you to literally click buttons,
and content magically comes up on the screen.
Is this the best content you’ve ever read in your life?
Not even close.
But we’re talking about machine learning here.
It’s going to get better.
– He is refining his methods.
He is evolving.
– And there’s sites out there
that are publishing 100% AI content,
and they’re kicking ass.
Because they’re posting 500 times a day
and covering topical maps like it’s no one’s business.
So, my advice here is to at least start playing around
with AI-generated content.
The tools are gonna get better over time,
and you wanna make sure
you can take advantage of that wave.
Start setting a goal of creating
at least two to three AI content pieces per month.
Half of entrepreneurship
is being in the right place at the right time.
This applies here.
By the way, in my 2022 SEO prediction video,
I mentioned that it’s gonna be hard for Google
to deal with the rise of AI content.
In turn, they’re gonna have to turn up the volume
on other ranking factors outside content,
and I’m gonna touch upon that later.
Next, you need to focus on engagement.
No, you don’t need to propose to your girlfriend.
– Bad dad joke. Sorry.
You need to pay attention
to how your users are behaving on your site.
Google is learning a lot of lessons
from the success of YouTube,
and YouTube is all about engagement.
Don’t worry, I’ll define what engagement is right now.
Instead of relying on ranking signals
that can be manipulated or don’t truly represent
if a piece of content is good or not,
why wouldn’t the algorithm
just look at people’s behavior on the article?
Did the reader actually read the article
and get what he or she came for?
Engagement starts with CTR,
otherwise known as Click-Through Rate.
This is the percentage of time
that people click on your article
when they see the listing in a search result.
It influences if your article actually gets read
in the first place.
If I didn’t have a good enough title and thumbnail
for this video,
it wouldn’t have this many views.
Improve your website click-through rate
by optimizing your title and meta description.
Put your keywords towards the front of the title
and add clickbait, like here with the current year,
towards the back.
For your description,
add keywords in there to get them bolded.
With any luck, you’ll get jump links like I have too.
A table of contents help with that.
Next we have time on page,
which is a decent indication that an article is good,
but it’s not the whole story.
just because someone’s spent 10 minutes on an article
doesn’t mean they liked it.
Maybe an article that someone was on for one minute
got them their answer quicker, hence a happier searcher.
Nonetheless, more time on page is better than less.
So here’s what you can do.
Have a strong introduction,
paragraphs that hook the reader
by being interesting, entertaining, and informative.
Have no walls of text on the page.
Break up things with images and eye-friendly paragraphs,
one to two sentences per paragraph,
and have a great design.
I’ll touch upon this in the next section.
Next, we have goal completion.
Before we talked about how someone spending a minute
on a page is a good thing in some cases.
That’s when their goals are met.
If someone finds my Best Web Hosting For SEO article
and they click on this WPX link in 20 seconds,
that’s a freaking happy searcher.
They got what they came for.
My advice here is to focus
on your call-to-action CTA buttons and get them clicked.
I got a great video on this in my channel.
Have great content that actually sells your CTAs
by being informative but not too salesy.
Next step on your list is to really pay attention
to user experience or UX.
In June 2021, Google rolled out the page experience update,
which was an update completely dedicated to user experience.
That’s an odd thing for sure.
But you can bet your buns it won’t be the last time
they add new user experience-related ranking factors
to the algorithm.
Here’s what you need to look at
when it comes to user experience: core web vitals.
These ranking factors are the new kids on the block
that they patched in with the page experience update.
Largest Contentful Paint or LCP.
This is your loading performance.
You wanna get it faster than 2.5 seconds.
Get a great host, pre-size your images,
and defer or remove slow-loading scripts.
First Input Delay or FID.
When someone interacts or clicks on your page,
you want it to be faster than 100 milliseconds.
Again, this comes down to hosting
and your server response time,
and optimizing slow code on the page.
And lastly, Cumulative Layout Shift or CLS.
CLS is all about visual stability.
When the page loads, you don’t want boxes and colors
jumping all over the place.
You want this number to be less than 0.1.
This comes back to scripts again.
For more details,
check out my Core Web Vitals video on my channel.
For UX optimization,
you also want your site to be mobile-friendly.
This means that when people look at your site on mobile,
it looks normal.
Everything fits on the page.
The fonts aren’t too big or too small.
Stuff like that.
Use Google’s free mobile-friendly checker tool
to see how your site performs in Google’s eyes.
Also, make sure that your site
meets all of Google’s safe browsing standards.
That includes keeping clean of malware and hacked content.
Google provides another free tool
with their Security Issues report.
I’m sure you have this already,
but make sure you’re all set up on HTTPS.
And lastly, in the UX category,
make sure you don’t have any intrusive interstitials.
This is when you have a bunch of pop-ups
and display ads freaking dominating the page on mobile.
Don’t do that.
In fact, I’d turn off all pop-ups on mobile.
It’s just not worth it.
Now, I could never make an SEO video
discussing important ranking factors
without mentioning backlinks.
Do not sleep on backlinks in 2022.
And Google has made this blatantly clear.
Let me show you what I mean.
Do you know what this is?
Yes, it’s a psychic.
But it’s also cash money.
Psychic readings is one of the most lucrative
affiliate niches there is, and it’s very competitive.
Look what happens when you Google free psychic readings.
Look who comes up here:
“The Daily World,” “Herald Net,” “Peninsula Daily News.”
Do these look like authorities
on the topic of psychic readings?
You can bet your lucky stars, no.
It doesn’t take a tarot reading
to figure out that what these new sites have going on
is a ton of backlinks.
When I turn on the Ahrefs toolbar,
you see what I mean:
DR 68, DR 78, DR 72.
Backlinks are beating relevance in this SERP,
and many, many more.
So build links and build lots of them.
And be diverse with your link building.
This table illustrates
where I’m putting my backlink efforts in 2022.
30% of the links I build are in the category
of White Hat Link insertions.
I’m manually outreaching to websites
that I wanna link from,
and asking to get a link placed into articles,
preferably with some links going to them.
5% of my links are coming from directory citations,
even for my affiliate sites.
And for that I’m using my own business, Authority Builders.
15% of my links are coming from editorial-level sites.
We’re talking about DR 70 and above.
For this I’m using HARO, link exchanges
with high authority competitors,
and digital PR campaigns.
And lastly, the main bulk of my link building,
50% is coming through guest posting
through Authority Builders as well.
Here’s my bonus advice for ranking in 2022.
Make 2022 your year to level up
your networking and masterminding.
SEO is forever changing,
and it’s changing faster than ever.
What I plan to do is to stay in touch
with as many smart people as possible.
No single person
could possibly figure out the algorithm by themself.
But together, people can combine and share ideas
and accomplish way more than you could by yourself.
Join Facebook groups like The Affiliate SEO Mastermind.
And subscribe to this channel to stay on top
of all the SEO developments before your competition.