SEO Tips For 2022 Must Know
SEO Tips Must Use For Success
Matt Diggity has found the most up-to-date SEO tips for 2022. In this video, you’ll find out the top 5 SEO strategies you need to focus on to get your website ranking in Google.
SEO in 2022 – 5 SEO Tips You MUST Focus on This Year
12,699 views
Jan 5, 2022
38.9K subscribers
FULL VIDEO TRANSCRIPT
– In this actionable video,
00:01
I’m gonna lay out the five most important SEO strategies
00:03
that you need to focus on in 2022.
00:06
And I’m gonna explain these SEO tips step by step
00:08
so you can apply them for huge traffic gains
00:11
on your website.
00:11
My name is Matt Diggity,
00:12
and I’m the founder of Diggity Marketing,
00:14
LeadSpring, The Search Initiative,
00:15
Authority Builders, and The Affiliate Lab.
00:17
These are all SEO-based businesses that live or die
00:19
based on how good my SEO is,
00:21
which is why I’m constantly testing the Google algorithm.
00:23
I’m about to share
00:24
some of the recent things I’ve learned with you right now.
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And one thing I’d like you to know before we get started
00:28
is that this is indeed an SEO tips video
00:30
specifically made for 2022.
00:33
I didn’t film this last year
00:34
and then simply changed the title like a D-bag.
00:35
And you can’t edit a YouTube video once it’s been uploaded.
00:38
So every time you hear me say 2022,
00:40
2022, 2022, 2022,
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remember, this video is current AF.
00:44
Next, this is not a basic video
00:46
telling you SEO advice you already know.
00:47
Stuff like if you create quality content,
00:49
then Google will love you.
00:51
You know what I’m talking about.
00:52
This is an advanced video,
00:53
specifically tailored for what’s changed
00:55
and what’s working in 2022.
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And I’m gonna deliver everything super actionably
00:59
so you can get started implementing these changes today.
01:01
There will be five SEO strategies
01:03
served up to you on a silver platter.
01:04
But make sure to stick around until the end
01:06
because there will be a bonus tip
01:07
that is absolutely critical as well,
01:09
especially considering how much SEO
01:10
is gonna change in the future.
01:12
Let’s get started.
01:12
The first SEO strategy that you need to focus on in 2022
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is creating topical authority for your website.
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Your website achieves topical authority status
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on the topic when you completely cover that topic
01:23
in your content as compared to your competition.
01:25
And another important factor is if you cover that topic
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for a longer period of time,
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when you hit topical authority status,
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Google will rank you faster and higher
01:33
than everyone else in the niche.
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Let me give you an example.
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Let’s say you wanna become a topical authority
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on protein powder.
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It’s not enough to simply create a single article
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on the best protein powder
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or what is protein powder?
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Protein powder is a vast subject.
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If you can cover all those topics,
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like is it bad to drink protein powder daily?
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How much protein powder should you eat in a day?
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Does protein make you fat?
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Once you start covering them to a high degree,
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you approach topical authority status
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and Google rewards the (beep) out of you.
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For reference, here’s the entire list of 200 items
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we generated for the protein powder topical map.
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People have been noticing the topical authority effect
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more and more these days.
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This dude, Talha, in one of my Facebook groups
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noticed this one-month-old website
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that posted 721 articles
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and hit 30K visitors per month.
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Then there’s the godfather of topical authority,
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Koray Tugberk, posting up crazy traffic boners
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like this all the time.
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I did a killer interview with Koray,
02:19
so make sure to watch it after you watch this video.
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What’s more, topical authority
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is such a powerful ranking factor,
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it can overcome other website weaknesses.
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I often see crappy sites publishing garbage articles,
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but it’s working just because they publish a ton of them.
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So, here’s my advice to you.
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Make 2022 your year to break your own publishing records.
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But stick to one topic at a time,
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and hit it with everything you got.
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Bear in mind,
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it starts with generating a complete topical map
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on your niche.
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Here’s what I do.
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Go to answerthepublic.com.
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Type in your topic,
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and get a headstart with 100 or so topics.
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Type your keywords into Google itself
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and get tons of topics from the People also ask feature.
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You can use a tool like SEO Minion
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to download hundreds of them in a single shot.
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Go to the bottom of the search result
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and pull tons more topics by clicking around
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and exploring the related searches.
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And leverage the Google Search bar’s auto-complete function
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to get even more topics.
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And here’s where the gold is.
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Look at your competitors
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to see what kind of topical coverage
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got them to the top of Google.
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I said this a million times before,
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the answer to SEO is always written on page one.
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How do you do that?
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You dig through their site map
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and do a search for your keyword.
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Then when you’re done, remove duplicates
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and put your long list of results
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through a keyword clustering tool like Keyword Cupid
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which is gonna organize which topics
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need to be written in the same articles,
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as opposed to separate articles.
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Topical authority doesn’t stop there though.
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You need to make sure all the things are written well.
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For that, I 100% recommend
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using Surfer’s Content Editor Tool,
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which is gonna look at who is ranking on number one
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for a given keyword.
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And it’s gonna tell you exactly which words,
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entities, and phrases you need to have in your content,
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and at what frequencies too.
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By the way, if you’re committed to leveling up in SEO,
03:48
make sure to subscribe
03:49
and turn on the notification bell.
03:50
I’m doubling down on this channel
03:52
with tons of videos like these,
03:53
so make sure you get notified.
03:55
My next SEO 2022 advanced tip
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is to get your hands dirty with AI-generated content.
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In 2021, Jarvis and other AI content-generation tools
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hit the market.
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They allow you to literally click buttons,
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and content magically comes up on the screen.
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Is this the best content you’ve ever read in your life?
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Not even close.
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But we’re talking about machine learning here.
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It’s going to get better.
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– He is refining his methods.
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He is evolving.
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(static buzzing)
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– And there’s sites out there
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that are publishing 100% AI content,
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and they’re kicking ass.
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Why?
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Because they’re posting 500 times a day
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and covering topical maps like it’s no one’s business.
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So, my advice here is to at least start playing around
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with AI-generated content.
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The tools are gonna get better over time,
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and you wanna make sure
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you can take advantage of that wave.
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Start setting a goal of creating
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at least two to three AI content pieces per month.
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Half of entrepreneurship
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is being in the right place at the right time.
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This applies here.
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By the way, in my 2022 SEO prediction video,
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I mentioned that it’s gonna be hard for Google
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to deal with the rise of AI content.
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In turn, they’re gonna have to turn up the volume
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on other ranking factors outside content,
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and I’m gonna touch upon that later.
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Next, you need to focus on engagement.
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No, you don’t need to propose to your girlfriend.
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– Huh?
05:00
(static buzzing)
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– Bad dad joke. Sorry.
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You need to pay attention
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to how your users are behaving on your site.
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Google is learning a lot of lessons
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from the success of YouTube,
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and YouTube is all about engagement.
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Don’t worry, I’ll define what engagement is right now.
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Instead of relying on ranking signals
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that can be manipulated or don’t truly represent
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if a piece of content is good or not,
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why wouldn’t the algorithm
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just look at people’s behavior on the article?
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Did the reader actually read the article
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and get what he or she came for?
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Engagement starts with CTR,
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otherwise known as Click-Through Rate.
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This is the percentage of time
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that people click on your article
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when they see the listing in a search result.
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It influences if your article actually gets read
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in the first place.
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If I didn’t have a good enough title and thumbnail
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for this video,
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it wouldn’t have this many views.
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Improve your website click-through rate
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by optimizing your title and meta description.
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Put your keywords towards the front of the title
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and add clickbait, like here with the current year,
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towards the back.
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For your description,
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add keywords in there to get them bolded.
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With any luck, you’ll get jump links like I have too.
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A table of contents help with that.
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Next we have time on page,
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which is a decent indication that an article is good,
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but it’s not the whole story.
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just because someone’s spent 10 minutes on an article
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doesn’t mean they liked it.
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Maybe an article that someone was on for one minute
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got them their answer quicker, hence a happier searcher.
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Nonetheless, more time on page is better than less.
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So here’s what you can do.
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Have a strong introduction,
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paragraphs that hook the reader
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by being interesting, entertaining, and informative.
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Have no walls of text on the page.
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Break up things with images and eye-friendly paragraphs,
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one to two sentences per paragraph,
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and have a great design.
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I’ll touch upon this in the next section.
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Next, we have goal completion.
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Before we talked about how someone spending a minute
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on a page is a good thing in some cases.
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That’s when their goals are met.
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If someone finds my Best Web Hosting For SEO article
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and they click on this WPX link in 20 seconds,
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that’s a freaking happy searcher.
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They got what they came for.
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My advice here is to focus
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on your call-to-action CTA buttons and get them clicked.
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I got a great video on this in my channel.
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Have great content that actually sells your CTAs
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by being informative but not too salesy.
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Next step on your list is to really pay attention
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to user experience or UX.
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In June 2021, Google rolled out the page experience update,
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which was an update completely dedicated to user experience.
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That’s an odd thing for sure.
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But you can bet your buns it won’t be the last time
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they add new user experience-related ranking factors
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to the algorithm.
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Here’s what you need to look at
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when it comes to user experience: core web vitals.
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These ranking factors are the new kids on the block
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that they patched in with the page experience update.
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It includes
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Largest Contentful Paint or LCP.
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This is your loading performance.
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You wanna get it faster than 2.5 seconds.
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Get a great host, pre-size your images,
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and defer or remove slow-loading scripts.
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First Input Delay or FID.
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When someone interacts or clicks on your page,
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you want it to be faster than 100 milliseconds.
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Again, this comes down to hosting
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and your server response time,
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and optimizing slow code on the page.
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And lastly, Cumulative Layout Shift or CLS.
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CLS is all about visual stability.
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When the page loads, you don’t want boxes and colors
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jumping all over the place.
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You want this number to be less than 0.1.
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This comes back to scripts again.
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For more details,
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check out my Core Web Vitals video on my channel.
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For UX optimization,
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you also want your site to be mobile-friendly.
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This means that when people look at your site on mobile,
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it looks normal.
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Everything fits on the page.
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The fonts aren’t too big or too small.
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Stuff like that.
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Use Google’s free mobile-friendly checker tool
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to see how your site performs in Google’s eyes.
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Also, make sure that your site
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meets all of Google’s safe browsing standards.
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That includes keeping clean of malware and hacked content.
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Google provides another free tool
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with their Security Issues report.
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I’m sure you have this already,
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but make sure you’re all set up on HTTPS.
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And lastly, in the UX category,
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make sure you don’t have any intrusive interstitials.
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Intrusive what?
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This is when you have a bunch of pop-ups
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and display ads freaking dominating the page on mobile.
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Don’t do that.
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In fact, I’d turn off all pop-ups on mobile.
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It’s just not worth it.
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Now, I could never make an SEO video
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discussing important ranking factors
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without mentioning backlinks.
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Do not sleep on backlinks in 2022.
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And Google has made this blatantly clear.
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Let me show you what I mean.
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Do you know what this is?
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Yes, it’s a psychic.
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But it’s also cash money.
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Psychic readings is one of the most lucrative
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affiliate niches there is, and it’s very competitive.
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Look what happens when you Google free psychic readings.
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Look who comes up here:
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“The Daily World,” “Herald Net,” “Peninsula Daily News.”
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Do these look like authorities
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on the topic of psychic readings?
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You can bet your lucky stars, no.
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It doesn’t take a tarot reading
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to figure out that what these new sites have going on
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is a ton of backlinks.
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When I turn on the Ahrefs toolbar,
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you see what I mean:
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DR 68, DR 78, DR 72.
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Backlinks are beating relevance in this SERP,
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and many, many more.
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So build links and build lots of them.
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And be diverse with your link building.
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This table illustrates
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where I’m putting my backlink efforts in 2022.
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30% of the links I build are in the category
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of White Hat Link insertions.
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I’m manually outreaching to websites
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that I wanna link from,
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and asking to get a link placed into articles,
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preferably with some links going to them.
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5% of my links are coming from directory citations,
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even for my affiliate sites.
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And for that I’m using my own business, Authority Builders.
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15% of my links are coming from editorial-level sites.
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We’re talking about DR 70 and above.
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For this I’m using HARO, link exchanges
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with high authority competitors,
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and digital PR campaigns.
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And lastly, the main bulk of my link building,
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50% is coming through guest posting
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through Authority Builders as well.
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Here’s my bonus advice for ranking in 2022.
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Make 2022 your year to level up
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your networking and masterminding.
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SEO is forever changing,
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and it’s changing faster than ever.
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What I plan to do is to stay in touch
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with as many smart people as possible.
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No single person
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could possibly figure out the algorithm by themself.
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But together, people can combine and share ideas
10:11
and accomplish way more than you could by yourself.
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Join Facebook groups like The Affiliate SEO Mastermind.
10:16
And subscribe to this channel to stay on top
10:18
of all the SEO developments before your competition.