How To Write Blog Posts That Rank On Google
Using The Content Assembly Line Method
In this video by Adam Enfroy he explains how to write a blog post faster and better using the “The Content Assembly Line Method”.
We have found that Adam has some unique material.
How to Write Blog Posts That RANK – The Content Assembly Line Method
16,816 viewsMay 3, 2021
70.9K subscribers
Watch my free blogging masterclass ➜ https://www.adamenfroy.com/recommends… In this video, I show you how to write a blog post faster and better using the “The Content Assembly Line Method”. These methods have helped me scale my blog to over 500k readers per month and over $100k in monthly revenue.
How To Write Blog Posts That Rank On Google
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FULL VIDEO TRANSCRIPT
0:07
hey guys
0:08
adam from adamenfrey.com here in this
0:10
video i’m going to talk about the
0:12
content assembly line
0:13
and how this entire process works to
0:15
scale your content marketing effort and
0:17
get
0:18
more traffic and less time so let’s get
0:20
right into it
0:21
so when i think about an assembly line
0:23
it’s classic right it’s a henry ford
0:25
creation
0:25
back with the model t and creating motor
0:28
vehicles and cars
0:29
right more instead of you know creating
0:32
every little part
0:33
as an individual person or a team it’s
0:36
an assembly line
0:37
different people focus on different
0:38
parts and it continuously moves along in
0:41
a track right
0:42
it’s a faster and more efficient way of
0:44
doing business it’s been around for over
0:45
100 years
0:47
and the same principles though still
0:48
apply when it comes to blogging
0:50
so the end goal with creating content is
0:54
to make money right
0:55
so we have to kind of backtrack to make
0:57
money we have to rank on google
0:59
typically on page one
1:01
to rank on page one we have to write
1:02
really good content that’s optimized
1:05
and also get links to it do these other
1:06
things create optimized content
1:09
so when we think of it an assembly line
1:12
there’s different stages to this to do
1:13
it faster remember you’re a business
1:15
owner
1:15
not a writer and i like this because
1:18
monetize
1:18
posts it’s not writing content it’s
1:21
assembling content
1:22
there’s a clear formula that we can go
1:25
after
1:26
so the first step is minimum viable
1:28
posts so we talk about minimum viable
1:30
posts as being
1:31
good enough move on we don’t need to be
1:34
shakespeare here
1:35
or ernest hemingway and write the
1:37
perfect blog post before we publish it
1:39
fearing what other people might think
1:41
the truth is you publish an article
1:43
an informational article on google no
1:45
one’s going to read it for a while it’s
1:46
not going to rank
1:48
so if we look at the exact formula let’s
1:50
cover it what i call the content
1:52
ranking system so there’s multiple
1:54
things you have to do so
1:56
thinking in the backtracking way we need
1:58
to get to page one of google and we need
2:00
to monetize the post with affiliate
2:01
links right so
2:03
to get there there’s a clear ranking
2:05
system and here’s how it works
2:07
so here’s exactly how i do it basically
2:10
i do keyword research myself
2:12
because you can’t really outsource the
2:15
strategy of your blog you don’t want to
2:16
do that and it doesn’t take all that
2:17
long
2:18
so i do keyword research and i identify
2:20
a target keyword that i want to go after
2:23
with a blog post
2:24
then what i do is i provide that
2:26
information to an
2:28
outsourced writer now if you don’t have
2:30
an outsourced writer you can still do
2:31
this part
2:32
you can do this part yourself providing
2:35
that information
2:36
in an outline form to a writer um
2:40
so that they have the information that
2:41
they need to assemble this article
2:44
then get the article back in a google
2:47
doc so it’s a completed
2:48
first draft right it’s you know we’re
2:51
not writing everything from scratch
2:52
this whole thing is about scaling and
2:55
you know making money quickly
2:56
so it might take 10 hours to write a
2:58
blog post what if you could
2:59
get somebody else to do the first draft
3:01
for you or
3:03
even if you’re writing it yourself with
3:04
the assembly mindset it’s not going to
3:05
take that long
3:07
get the google doc right get that google
3:10
doc
3:10
convert it into wordpress with a
3:12
wordpress converter tool
3:14
we’ll give you the exact steps in the
3:15
course
3:17
it’s in wordpress there’s a few tweaks
3:19
you have to do they’ll show you
3:21
you know different little things to add
3:22
add a featured images make sure the url
3:25
where the post living is in there add a
3:26
meta description
3:28
um check the links you know all that
3:30
stuff so there’s little details but then
3:33
it’s published
3:34
it’s published it’s a minimum viable
3:37
article
3:37
it’s not perfect it’s not written in an
3:39
amazing way it’s not like the best
3:41
article anyone’s ever written but it
3:42
doesn’t have to be at this point
3:44
it just has to be optimized for search
3:46
engines so
3:47
if this article is promising based on
3:50
your knowledge graph and google
3:51
what google thinks of you they’re going
3:53
to give you an initial ranking
3:55
that could be anywhere from page 2 all
3:57
the way to page 20 or whatever it is
3:59
right
4:00
sometimes i’ll publish something and i’m
4:01
like oh i’m on page nine well that’s not
4:03
gonna happen
4:04
right that’s probably gonna take forever
4:06
to rank or i might
4:08
start an article i’m like oh i’ve
4:09
started showing up on page two or three
4:11
earlier
4:12
so it’s data driven again right so we
4:13
have to know that stuff
4:15
then all right article is published it’s
4:17
not perfect but it’s out there
4:18
it’s published google can index it
4:20
that’s key
4:21
now if it can be monetized and make you
4:23
money it’s that’s when you start
4:24
building links to it and the link
4:26
building machine that we’re going to
4:27
cover as well
4:28
so then you start building links to it
4:30
to that individual article
4:32
because remember you’re building links
4:33
to your blog as a whole but you also
4:35
need building links to specific articles
4:37
to build up that url rating to compete
4:39
with other articles
4:41
that initially boosts the article to an
4:43
acceptable level on page two or
4:45
you know maybe you’re getting to the
4:46
bottom of page one
4:48
this is then when you come back in the
4:50
content assembly line
4:52
and finally update this for human beings
4:55
right you’re writing better intros more
4:58
sales driven copy
4:59
match you know optimizing the search
5:01
intent getting it to that final
5:04
status but it doesn’t make sense to put
5:06
it into that final status so early on
5:08
when you’re not even sure if it’s going
5:09
to rank
5:10
right you could make this perfect
5:11
article and then it’s ranking on page 8
5:13
and no one ever finds it
5:15
why not do the mvp version get it good
5:18
enough for search engines
5:19
using seo tools right get links to it
5:23
see if it’s viable and it’s going to
5:24
rank and then update it so it’s a whole
5:27
mindset shift in an assembly line format
5:30
it’s good enough move on it’s hitting
5:32
the bar it’s not creating some amazing
5:34
post at first because again blog posts
5:36
can always be updated
5:38
so finally you’re updating it for human
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beings and remember monetization is a
5:41
byproduct of ranking
5:43
like if i wasn’t ranking on page one for
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certain terms on google
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i wouldn’t be making affiliate marketing
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revenue and ranking on page one
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is a byproduct of the content assembly
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line and the link building machine
5:55
as we say so let’s get into some
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examples here
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so when i’m looking at let’s say we want
6:01
to
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you know we have a target keyword in
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mind and we don’t we want to outsource
6:06
this to a writer or get an outline going
6:08
so we can kind of conceptualize this
6:09
well in my blogging course i’m going to
6:11
give you
6:12
specific templates for different types
6:13
of posts roundup posts like you know
6:16
category list posts
6:17
review posts other types of posts you’re
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going to need
6:21
so you know exactly how to assemble
6:22
content so let’s just take a look at
6:24
like a small example of a roundup post
6:26
template
6:27
so you can create an you know a
6:31
content outline for a writer and you can
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get as uh specific
6:35
or as you know vague as you want so like
6:38
when i first started my blog
6:40
and i was publishing articles on making
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money online and doing all these
6:43
different things
6:44
i was probably too vague when i gave
6:45
information my writer i wasn’t quite
6:47
sure what i was doing exactly i’d give
6:49
them like the word count
6:50
and the target keyword and i’d give them
6:52
some other stuff
6:53
in the format but i could have gave them
6:55
more information so
6:57
when you’re first working with a writer
6:58
it’s important to provide them over
7:01
over provide information at first once
7:03
they understand your format and they’re
7:04
comfortable with it
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then it can be as simple as like here’s
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five lines of text
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length target keyword you know here’s
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the format go for it
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but when you’re first starting you
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really want to hone in on some certain
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things and give
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a writer or yourself all the information
7:20
you need so you can see like article
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notes for writer so x word article you
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can do competitor research and see like
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i want a 2 000 need a 2000 word article
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and the target keyword is enter that
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target keyword and it should be used
7:31
you know certain number of times now
7:32
there’s different seo tools you can use
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that i’ll go and
7:34
go over in different videos like surfer
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seo that
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tell you like how many times certain
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keywords should be used
7:41
and that’s going to be a big component
7:43
of this first part of the content
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assembly line you can share
7:47
seo reports with writers that they can
7:50
implement in google docs and get all of
7:53
the semantic keywords and all of the
7:54
formatting correct so that the post is
7:56
already perfect
7:58
from a search engine robotics standpoint
8:02
before you even publish it right so you
8:04
can give clear direction like i want a
8:06
surfer seo score of at least 85 or
8:08
something
8:09
i want a grammarly score of 99 so you
8:11
can use these tools to your advantage so
8:13
that when you’re getting
8:14
posts initially they’re already in an
8:16
optimized state
8:18
they may not be perfectly written for
8:19
people but they’re going to be good
8:21
enough to start showing up on search
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engines
8:24
so then you’re going to write you know
8:26
how many times you want the keyword use
8:27
target audience you can fill that in if
8:29
you want again this is a little bit
8:30
a lot of information um that’s good for
8:33
a new writer
8:34
you can write about your tone so you
8:36
want to be conversational clear
8:37
professional
8:39
uh yeah this is very common with writing
8:41
like writers a lot of writers charge per
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word
8:44
so it’s like zero fluffy language stop
8:46
adding random commas and random long
8:48
sentences and if you don’t have to
8:50
then you can add internal links so
8:51
please internally link to these articles
8:53
right that’s a little bit more advanced
8:54
for a new writer they might struggle
8:56
with
8:56
like how to do that effectively but you
8:59
can add that as well
9:00
zero filler and fluff words so then you
9:02
can say once you have one perfect
9:04
article and again
9:05
this in my course i teach exactly how to
9:08
outsource this and scale this but i do
9:09
think it’s really important when you’re
9:11
first starting a blog
9:12
to write some articles yourself doing
9:14
this format so that you can outsource it
9:16
it’s hard to outsource
9:17
before you know how to do it yourself so
9:19
getting that practice runs into no good
9:21
writing
9:22
using grammarly in these tools to get it
9:24
good then you can do this stuff
9:26
so that gets then it gets into kind of
9:27
the heart of the article so here’s the
9:28
title and what’s really cool is there’s
9:30
uh
9:30
moz has a title tag generator if you go
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to moz.com
9:34
learn seo slash title dash tag you’ll
9:37
find the title tag so
9:38
i’m going to use like one of my posts as
9:40
an example but let’s just say
9:42
let’s look at this it might be too long
9:43
let’s see so this you know any title
9:45
needs to be
9:46
it has a certain width you don’t want to
9:48
overdo it or it’s going to get cut off
9:50
so you’ll see like this fits right so
9:53
you can
9:54
i have that and it’s like if i added
9:56
something like
9:57
ranked compared and reviewed it would
10:00
probably be too long right and it would
10:01
say okay now it’s cut off so you can see
10:03
what it’ll look like
10:04
on search engines because there’s a
10:05
certain length that it has to be
10:07
typically 60 characters or less
10:09
now the optimized format of the title is
10:12
odd number
10:13
plus a superlative or a you know action
10:16
word like or
10:17
you know what adjective like best if
10:19
that’s in the keyword then your target
10:20
keyword here
10:21
and then this is all what i call search
10:23
intent trigger words so getting more
10:25
clicks
10:26
optimizing your click-through rate but
10:28
you can use this moz tool to like it
10:29
makes
10:30
at least make sure the title is good so
10:31
i can say like okay the title
10:33
is some best screen sharing software
10:35
2021
10:36
give them something you don’t have to do
10:37
that because you can always change that
10:38
later but now it gets into the heart of
10:40
the content assembly line like we’re
10:42
creating assembling content when writers
10:44
write stuff for you
10:45
or when you’re first starting writing
10:47
it’s way easier to assemble
10:48
simple articles than like have a blank
10:51
page and be unsure what to do
10:53
so intro 75 to 100 word hooks that draws
10:55
readers in
10:56
then it gets into the h2s what are the
10:58
best exactly how to do it so
11:00
like this example here first sentence
11:03
talking about this company or this
11:05
product make sure it covers the unique
11:06
value propositions
11:07
here’s exactly how to do it in order all
11:10
of these things right
11:11
so you give this stuff to your writer
11:13
they can
11:14
create really good content and you might
11:17
have to you know i’ve had to do it a lot
11:18
of times where it’s
11:20
like constructive criticism and feedback
11:22
over time really helps
11:23
like maybe you know you outsource it you
11:25
find it we’ll cover
11:26
you know this is covered in the course
11:28
as well like exactly how to find good
11:29
writers where to do it
11:30
how how to pay them and what what is
11:33
fair and all of that and how to work
11:34
with them how to manage your content
11:36
calendar
11:37
but in the content assembly line you
11:39
give them information
11:40
they come back and give you a post right
11:43
so this post like i got one on screen
11:44
sharing software now
11:47
often times in the past i didn’t you
11:49
know i’ve gotten it to where like ah the
11:51
writing wasn’t that great
11:52
i’ve you know doing intros myself and
11:55
i’ve really had to edit a lot and
11:56
but the more you work with individual
11:58
writers on a one-to-one basis like the
12:00
better they’ll get over time so here’s
12:02
here’s all this stuff in that format and
12:05
then
12:06
here’s the final post so again i’ll give
12:08
you the exact
12:10
headings to use headings and subheadings
12:12
that google is looking for
12:14
because it’s not just paragraph text and
12:16
like a big article with text
12:18
it’s also headings the structure
12:21
mastering search intent where to add the
12:23
headings to
12:24
match the search intent and to make
12:26
google’s life easier so that you can get
12:27
pulled into those featured snippets more
12:29
often and get more traffic
12:31
so then you have it and it’s published
12:32
right it’s like okay now it lives on
12:34
this screen sharing software.com it’s
12:36
here
12:37
now over time what i can do is like
12:40
start getting
12:42
links to this post so again when you’re
12:44
doing link building you only have a
12:45
certain
12:46
amount of time on your hands a certain
12:48
number of link volume right
12:50
so you don’t want to go you know always
12:52
send like i know 700 links to this one
12:54
article
12:55
so again in the course we’re covering
12:57
how do you test link building like how
12:59
do you
12:59
start linking to certain articles to see
13:01
which ones are going to work
13:02
and which ones aren’t like i wasted a
13:04
lot of links on my web hosting post
13:07
because i it was way too competitive how
13:09
i could have done better with you know
13:10
other
13:11
other posts and sent links to other ones
13:13
that were making money faster
13:15
but when you’re thinking about the
13:16
content assembly line
13:18
it isn’t starting from an article you
13:21
know writing this full article and
13:23
publishing it
13:24
and then writing another article and
13:25
publishing it hoping to get links
13:28
hoping to do these things it’s a very
13:30
different startup based
13:31
mvp process
13:34
seo optimized posts with tools with an
13:37
outline
13:37
publish right wait build links
13:41
check the viability base it on data and
13:43
decisions that’s what we’re going to
13:44
teach in this course that’s how you
13:46
literally make money blogging is finding
13:48
opportunities
13:49
honing in on these sub niches that’s why
13:51
again the small niche site formula does
13:53
not work anymore
13:54
it’s because we need to find different
13:56
avenues and paths that work to hone in
13:58
on what works
13:59
so based on data based on seeing okay i
14:02
published this article
14:03
i’m seeing some impressions in search
14:05
console more than others
14:06
and i’m saying alright i’m ranking on
14:08
like page two or three for this
14:10
promising early signs start putting some
14:12
link building efforts to it
14:14
no link you know is really the value is
14:16
never really lost because it’s building
14:17
your your website’s dr overall as an
14:19
asset
14:20
but there’s ways that you can really
14:22
plan where you’re putting the links
14:24
plan the content strategy plan your
14:26
keyword research
14:27
so it’s publish links update for human
14:30
beings we’ll cover exactly how to match
14:31
search intent
14:32
how to you know think about it from a
14:35
user experience standpoint getting
14:37
people to engage
14:38
not bounce you know visit other pages on
14:41
your website
14:42
help you rank on search engines and then
14:44
eventually obviously monetize these
14:46
posts with affiliate links
14:47
but that’s it for now for the content
14:49
assembly line so this isn’t you know
14:51
this isn’t just writing articles this is
14:52
assembling articles
14:54
this is this entire process the entire
14:57
like course
14:58
is to make money blogging as fast as
15:00
possible that’s why this assembly line
15:02
exists right
15:03
we could spend 10 hours writing an
15:04
individual article and then it never
15:06
ranks
15:07
or we could spend 30 minutes testing
15:11
tweaking
15:11
optimizing sub niche articles and like
15:14
certain ones work and certain ones make
15:16
a lot of money
15:17
so it’s a time management process it
15:20
increases the odds of success
15:22
exponentially
15:23
and that is how the content assembly
15:24
line works in a nutshell so in the
15:26
course we cover a ton more
15:28
if you haven’t joined the vip list
15:29
please do i hope you found this content
15:32
helpful you know
15:33
when you think about blogging it’s just
15:34
so different in 2021 than it used to be
15:36
the same influencers and people that are
15:38
ranking for these terms on how to start
15:40
a blog and how to write
15:42
you know and they’re talking about it
15:43
are getting lazy because they started 10
15:45
years ago right they started in 2010
15:47
they’re writing the same content they
15:49
don’t know a lot of these
15:50
intricate details that i’m covering in
15:52
the course and for my vip
15:54
list so if you want to build a
15:55
successful blogging business based on
15:57
the personal brand of you
15:59
in the 2020s you know we’re not the old
16:01
bloggers that started when it was easier
16:03
we’re the next generation of bloggers
16:05
starting today from
16:06
zero the same rules do not apply that
16:09
they’re teaching
16:10
the content assembly line link building
16:12
machine these are new things that you
16:14
really need to focus on when starting
16:15
your blog so
16:16
i hope you found that helpful please
16:18
join the vip list if you have it
16:19
and i’ll talk to you soon bye
English (auto-generated)