How To Write Blog Posts That Rank On Google

hey guys

adam from adamenfrey.com here in this

video i’m going to talk about the

content assembly line

and how this entire process works to

scale your content marketing effort and

get

more traffic and less time so let’s get

right into it

so when i think about an assembly line

it’s classic right it’s a henry ford

creation

back with the model t and creating motor

vehicles and cars

right more instead of you know creating

every little part

as an individual person or a team it’s

an assembly line

different people focus on different

parts and it continuously moves along in

a track right

it’s a faster and more efficient way of

doing business it’s been around for over

100 years

and the same principles though still

apply when it comes to blogging

so the end goal with creating content is

to make money right

so we have to kind of backtrack to make

money we have to rank on google

typically on page one

to rank on page one we have to write

really good content that’s optimized

and also get links to it do these other

things create optimized content

so when we think of it an assembly line

there’s different stages to this to do

it faster remember you’re a business

owner

not a writer and i like this because

monetize

posts it’s not writing content it’s

assembling content

there’s a clear formula that we can go

after

so the first step is minimum viable

posts so we talk about minimum viable

posts as being

good enough move on we don’t need to be

shakespeare here

or ernest hemingway and write the

perfect blog post before we publish it

fearing what other people might think

the truth is you publish an article

an informational article on google no

one’s going to read it for a while it’s

not going to rank

so if we look at the exact formula let’s

cover it what i call the content

ranking system so there’s multiple

things you have to do so

thinking in the backtracking way we need

to get to page one of google and we need

to monetize the post with affiliate

links right so

to get there there’s a clear ranking

system and here’s how it works

so here’s exactly how i do it basically

i do keyword research myself

because you can’t really outsource the

strategy of your blog you don’t want to

do that and it doesn’t take all that

long

so i do keyword research and i identify

a target keyword that i want to go after

with a blog post

then what i do is i provide that

information to an

outsourced writer now if you don’t have

an outsourced writer you can still do

this part

you can do this part yourself providing

that information

in an outline form to a writer um

so that they have the information that

they need to assemble this article

then get the article back in a google

doc so it’s a completed

first draft right it’s you know we’re

not writing everything from scratch

this whole thing is about scaling and

you know making money quickly

so it might take 10 hours to write a

blog post what if you could

get somebody else to do the first draft

for you or

even if you’re writing it yourself with

the assembly mindset it’s not going to

take that long

get the google doc right get that google

doc

convert it into wordpress with a

wordpress converter tool

we’ll give you the exact steps in the

course

it’s in wordpress there’s a few tweaks

you have to do they’ll show you

you know different little things to add

add a featured images make sure the url

where the post living is in there add a

meta description

um check the links you know all that

stuff so there’s little details but then

it’s published

it’s published it’s a minimum viable

article

it’s not perfect it’s not written in an

amazing way it’s not like the best

article anyone’s ever written but it

doesn’t have to be at this point

it just has to be optimized for search

engines so

if this article is promising based on

your knowledge graph and google

what google thinks of you they’re going

to give you an initial ranking

that could be anywhere from page 2 all

the way to page 20 or whatever it is

right

sometimes i’ll publish something and i’m

like oh i’m on page nine well that’s not

gonna happen

right that’s probably gonna take forever

to rank or i might

start an article i’m like oh i’ve

started showing up on page two or three

earlier

so it’s data driven again right so we

have to know that stuff

then all right article is published it’s

not perfect but it’s out there

it’s published google can index it

that’s key

now if it can be monetized and make you

money it’s that’s when you start

building links to it and the link

building machine that we’re going to

cover as well

so then you start building links to it

to that individual article

because remember you’re building links

to your blog as a whole but you also

need building links to specific articles

to build up that url rating to compete

with other articles

that initially boosts the article to an

acceptable level on page two or

you know maybe you’re getting to the

bottom of page one

this is then when you come back in the

content assembly line

and finally update this for human beings

right you’re writing better intros more

sales driven copy

match you know optimizing the search

intent getting it to that final

status but it doesn’t make sense to put

it into that final status so early on

when you’re not even sure if it’s going

to rank

right you could make this perfect

article and then it’s ranking on page 8

and no one ever finds it

why not do the mvp version get it good

enough for search engines

using seo tools right get links to it

see if it’s viable and it’s going to

rank and then update it so it’s a whole

mindset shift in an assembly line format

it’s good enough move on it’s hitting

the bar it’s not creating some amazing

post at first because again blog posts

can always be updated

so finally you’re updating it for human

beings and remember monetization is a

byproduct of ranking

like if i wasn’t ranking on page one for

certain terms on google

i wouldn’t be making affiliate marketing

revenue and ranking on page one

is a byproduct of the content assembly

line and the link building machine

as we say so let’s get into some

examples here

so when i’m looking at let’s say we want

to

you know we have a target keyword in

mind and we don’t we want to outsource

this to a writer or get an outline going

so we can kind of conceptualize this

well in my blogging course i’m going to

give you

specific templates for different types

of posts roundup posts like you know

category list posts

review posts other types of posts you’re

going to need

so you know exactly how to assemble

content so let’s just take a look at

like a small example of a roundup post

template

so you can create an you know a

content outline for a writer and you can

get as uh specific

or as you know vague as you want so like

when i first started my blog

and i was publishing articles on making

money online and doing all these

different things

i was probably too vague when i gave

information my writer i wasn’t quite

sure what i was doing exactly i’d give

them like the word count

and the target keyword and i’d give them

some other stuff

in the format but i could have gave them

more information so

when you’re first working with a writer

it’s important to provide them over

over provide information at first once

they understand your format and they’re

comfortable with it

then it can be as simple as like here’s

five lines of text

length target keyword you know here’s

the format go for it

but when you’re first starting you

really want to hone in on some certain

things and give

a writer or yourself all the information

you need so you can see like article

notes for writer so x word article you

can do competitor research and see like

i want a 2 000 need a 2000 word article

and the target keyword is enter that

target keyword and it should be used

you know certain number of times now

there’s different seo tools you can use

that i’ll go and

go over in different videos like surfer

seo that

tell you like how many times certain

keywords should be used

and that’s going to be a big component

of this first part of the content

assembly line you can share

seo reports with writers that they can

implement in google docs and get all of

the semantic keywords and all of the

formatting correct so that the post is

already perfect

from a search engine robotics standpoint

before you even publish it right so you

can give clear direction like i want a

surfer seo score of at least 85 or

something

i want a grammarly score of 99 so you

can use these tools to your advantage so

that when you’re getting

posts initially they’re already in an

optimized state

they may not be perfectly written for

people but they’re going to be good

enough to start showing up on search

engines

so then you’re going to write you know

how many times you want the keyword use

target audience you can fill that in if

you want again this is a little bit

a lot of information um that’s good for

a new writer

you can write about your tone so you

want to be conversational clear

professional

uh yeah this is very common with writing

like writers a lot of writers charge per

word

so it’s like zero fluffy language stop

adding random commas and random long

sentences and if you don’t have to

then you can add internal links so

please internally link to these articles

right that’s a little bit more advanced

for a new writer they might struggle

with

like how to do that effectively but you

can add that as well

zero filler and fluff words so then you

can say once you have one perfect

article and again

this in my course i teach exactly how to

outsource this and scale this but i do

think it’s really important when you’re

first starting a blog

to write some articles yourself doing

this format so that you can outsource it

it’s hard to outsource

before you know how to do it yourself so

getting that practice runs into no good

writing

using grammarly in these tools to get it

good then you can do this stuff

so that gets then it gets into kind of

the heart of the article so here’s the

title and what’s really cool is there’s

uh

moz has a title tag generator if you go

to moz.com

learn seo slash title dash tag you’ll

find the title tag so

i’m going to use like one of my posts as

an example but let’s just say

let’s look at this it might be too long

let’s see so this you know any title

needs to be

it has a certain width you don’t want to

overdo it or it’s going to get cut off

so you’ll see like this fits right so

you can

i have that and it’s like if i added

something like

ranked compared and reviewed it would

probably be too long right and it would

say okay now it’s cut off so you can see

what it’ll look like

on search engines because there’s a

certain length that it has to be

typically 60 characters or less

now the optimized format of the title is

odd number

plus a superlative or a you know action

word like or

you know what adjective like best if

that’s in the keyword then your target

keyword here

and then this is all what i call search

intent trigger words so getting more

clicks

optimizing your click-through rate but

you can use this moz tool to like it

makes

at least make sure the title is good so

i can say like okay the title

is some best screen sharing software

2021

give them something you don’t have to do

that because you can always change that

later but now it gets into the heart of

the content assembly line like we’re

creating assembling content when writers

write stuff for you

or when you’re first starting writing

it’s way easier to assemble

simple articles than like have a blank

page and be unsure what to do

so intro 75 to 100 word hooks that draws

readers in

then it gets into the h2s what are the

best exactly how to do it so

like this example here first sentence

talking about this company or this

product make sure it covers the unique

value propositions

here’s exactly how to do it in order all

of these things right

so you give this stuff to your writer

they can

create really good content and you might

have to you know i’ve had to do it a lot

of times where it’s

like constructive criticism and feedback

over time really helps

like maybe you know you outsource it you

find it we’ll cover

you know this is covered in the course

as well like exactly how to find good

writers where to do it

how how to pay them and what what is

fair and all of that and how to work

with them how to manage your content

calendar

but in the content assembly line you

give them information

they come back and give you a post right

so this post like i got one on screen

sharing software now

often times in the past i didn’t you

know i’ve gotten it to where like ah the

writing wasn’t that great

i’ve you know doing intros myself and

i’ve really had to edit a lot and

but the more you work with individual

writers on a one-to-one basis like the

better they’ll get over time so here’s

here’s all this stuff in that format and

then

here’s the final post so again i’ll give

you the exact

headings to use headings and subheadings

that google is looking for

because it’s not just paragraph text and

like a big article with text

it’s also headings the structure

mastering search intent where to add the

headings to

match the search intent and to make

google’s life easier so that you can get

pulled into those featured snippets more

often and get more traffic

so then you have it and it’s published

right it’s like okay now it lives on

this screen sharing software.com it’s

here

now over time what i can do is like

start getting

links to this post so again when you’re

doing link building you only have a

certain

amount of time on your hands a certain

number of link volume right

so you don’t want to go you know always

send like i know 700 links to this one

article

so again in the course we’re covering

how do you test link building like how

do you

start linking to certain articles to see

which ones are going to work

and which ones aren’t like i wasted a

lot of links on my web hosting post

because i it was way too competitive how

i could have done better with you know

other

other posts and sent links to other ones

that were making money faster

but when you’re thinking about the

content assembly line

it isn’t starting from an article you

know writing this full article and

publishing it

and then writing another article and

publishing it hoping to get links

hoping to do these things it’s a very

different startup based

mvp process

seo optimized posts with tools with an

outline

publish right wait build links

check the viability base it on data and

decisions that’s what we’re going to

teach in this course that’s how you

literally make money blogging is finding

opportunities

honing in on these sub niches that’s why

again the small niche site formula does

not work anymore

it’s because we need to find different

avenues and paths that work to hone in

on what works

so based on data based on seeing okay i

published this article

i’m seeing some impressions in search

console more than others

and i’m saying alright i’m ranking on

like page two or three for this

promising early signs start putting some

link building efforts to it

no link you know is really the value is

never really lost because it’s building

your your website’s dr overall as an

asset

but there’s ways that you can really

plan where you’re putting the links

plan the content strategy plan your

keyword research

so it’s publish links update for human

beings we’ll cover exactly how to match

search intent

how to you know think about it from a

user experience standpoint getting

people to engage

not bounce you know visit other pages on

your website

help you rank on search engines and then

eventually obviously monetize these

posts with affiliate links

but that’s it for now for the content

assembly line so this isn’t you know

this isn’t just writing articles this is

assembling articles

this is this entire process the entire

like course

is to make money blogging as fast as

possible that’s why this assembly line

exists right

we could spend 10 hours writing an

individual article and then it never

ranks

or we could spend 30 minutes testing

tweaking

optimizing sub niche articles and like

certain ones work and certain ones make

a lot of money

so it’s a time management process it

increases the odds of success

exponentially

and that is how the content assembly

line works in a nutshell so in the

course we cover a ton more

if you haven’t joined the vip list

please do i hope you found this content

helpful you know

when you think about blogging it’s just

so different in 2021 than it used to be

the same influencers and people that are

ranking for these terms on how to start

a blog and how to write

you know and they’re talking about it

are getting lazy because they started 10

years ago right they started in 2010

they’re writing the same content they

don’t know a lot of these

intricate details that i’m covering in

the course and for my vip

list so if you want to build a

successful blogging business based on

the personal brand of you

in the 2020s you know we’re not the old

bloggers that started when it was easier

we’re the next generation of bloggers

starting today from

zero the same rules do not apply that

they’re teaching

the content assembly line link building

machine these are new things that you

really need to focus on when starting

your blog so

i hope you found that helpful please

join the vip list if you have it

and i’ll talk to you soon bye