How To Write Blog Posts That Rank On Google
Using The Content Assembly Line Method
In this video by Adam Enfroy he explains how to write a blog post faster and better using the “The Content Assembly Line Method”.
We have found that Adam has some unique material.
How to Write Blog Posts That RANK – The Content Assembly Line Method
Watch my free blogging masterclass ➜ https://www.adamenfroy.com/recommends… In this video, I show you how to write a blog post faster and better using the “The Content Assembly Line Method”. These methods have helped me scale my blog to over 500k readers per month and over $100k in monthly revenue.
How To Write Blog Posts That Rank On Google
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FULL VIDEO TRANSCRIPT
hey guys
adam from adamenfrey.com here in this
video i’m going to talk about the
content assembly line
and how this entire process works to
scale your content marketing effort and
get
more traffic and less time so let’s get
right into it
so when i think about an assembly line
it’s classic right it’s a henry ford
creation
back with the model t and creating motor
vehicles and cars
right more instead of you know creating
every little part
as an individual person or a team it’s
an assembly line
different people focus on different
parts and it continuously moves along in
a track right
it’s a faster and more efficient way of
doing business it’s been around for over
100 years
and the same principles though still
apply when it comes to blogging
so the end goal with creating content is
to make money right
so we have to kind of backtrack to make
money we have to rank on google
typically on page one
to rank on page one we have to write
really good content that’s optimized
and also get links to it do these other
things create optimized content
so when we think of it an assembly line
there’s different stages to this to do
it faster remember you’re a business
owner
not a writer and i like this because
monetize
posts it’s not writing content it’s
assembling content
there’s a clear formula that we can go
after
so the first step is minimum viable
posts so we talk about minimum viable
posts as being
good enough move on we don’t need to be
shakespeare here
or ernest hemingway and write the
perfect blog post before we publish it
fearing what other people might think
the truth is you publish an article
an informational article on google no
one’s going to read it for a while it’s
not going to rank
so if we look at the exact formula let’s
cover it what i call the content
ranking system so there’s multiple
things you have to do so
thinking in the backtracking way we need
to get to page one of google and we need
to monetize the post with affiliate
links right so
to get there there’s a clear ranking
system and here’s how it works
so here’s exactly how i do it basically
i do keyword research myself
because you can’t really outsource the
strategy of your blog you don’t want to
do that and it doesn’t take all that
long
so i do keyword research and i identify
a target keyword that i want to go after
with a blog post
then what i do is i provide that
information to an
outsourced writer now if you don’t have
an outsourced writer you can still do
this part
you can do this part yourself providing
that information
in an outline form to a writer um
so that they have the information that
they need to assemble this article
then get the article back in a google
doc so it’s a completed
first draft right it’s you know we’re
not writing everything from scratch
this whole thing is about scaling and
you know making money quickly
so it might take 10 hours to write a
blog post what if you could
get somebody else to do the first draft
for you or
even if you’re writing it yourself with
the assembly mindset it’s not going to
take that long
get the google doc right get that google
doc
convert it into wordpress with a
wordpress converter tool
we’ll give you the exact steps in the
course
it’s in wordpress there’s a few tweaks
you have to do they’ll show you
you know different little things to add
add a featured images make sure the url
where the post living is in there add a
meta description
um check the links you know all that
stuff so there’s little details but then
it’s published
it’s published it’s a minimum viable
article
it’s not perfect it’s not written in an
amazing way it’s not like the best
article anyone’s ever written but it
doesn’t have to be at this point
it just has to be optimized for search
engines so
if this article is promising based on
your knowledge graph and google
what google thinks of you they’re going
to give you an initial ranking
that could be anywhere from page 2 all
the way to page 20 or whatever it is
right
sometimes i’ll publish something and i’m
like oh i’m on page nine well that’s not
gonna happen
right that’s probably gonna take forever
to rank or i might
start an article i’m like oh i’ve
started showing up on page two or three
earlier
so it’s data driven again right so we
have to know that stuff
then all right article is published it’s
not perfect but it’s out there
it’s published google can index it
that’s key
now if it can be monetized and make you
money it’s that’s when you start
building links to it and the link
building machine that we’re going to
cover as well
so then you start building links to it
to that individual article
because remember you’re building links
to your blog as a whole but you also
need building links to specific articles
to build up that url rating to compete
with other articles
that initially boosts the article to an
acceptable level on page two or
you know maybe you’re getting to the
bottom of page one
this is then when you come back in the
content assembly line
and finally update this for human beings
right you’re writing better intros more
sales driven copy
match you know optimizing the search
intent getting it to that final
status but it doesn’t make sense to put
it into that final status so early on
when you’re not even sure if it’s going
to rank
right you could make this perfect
article and then it’s ranking on page 8
and no one ever finds it
why not do the mvp version get it good
enough for search engines
using seo tools right get links to it
see if it’s viable and it’s going to
rank and then update it so it’s a whole
mindset shift in an assembly line format
it’s good enough move on it’s hitting
the bar it’s not creating some amazing
post at first because again blog posts
can always be updated
so finally you’re updating it for human
beings and remember monetization is a
byproduct of ranking
like if i wasn’t ranking on page one for
certain terms on google
i wouldn’t be making affiliate marketing
revenue and ranking on page one
is a byproduct of the content assembly
line and the link building machine
as we say so let’s get into some
examples here
so when i’m looking at let’s say we want
to
you know we have a target keyword in
mind and we don’t we want to outsource
this to a writer or get an outline going
so we can kind of conceptualize this
well in my blogging course i’m going to
give you
specific templates for different types
of posts roundup posts like you know
category list posts
review posts other types of posts you’re
going to need
so you know exactly how to assemble
content so let’s just take a look at
like a small example of a roundup post
template
so you can create an you know a
content outline for a writer and you can
get as uh specific
or as you know vague as you want so like
when i first started my blog
and i was publishing articles on making
money online and doing all these
different things
i was probably too vague when i gave
information my writer i wasn’t quite
sure what i was doing exactly i’d give
them like the word count
and the target keyword and i’d give them
some other stuff
in the format but i could have gave them
more information so
when you’re first working with a writer
it’s important to provide them over
over provide information at first once
they understand your format and they’re
comfortable with it
then it can be as simple as like here’s
five lines of text
length target keyword you know here’s
the format go for it
but when you’re first starting you
really want to hone in on some certain
things and give
a writer or yourself all the information
you need so you can see like article
notes for writer so x word article you
can do competitor research and see like
i want a 2 000 need a 2000 word article
and the target keyword is enter that
target keyword and it should be used
you know certain number of times now
there’s different seo tools you can use
that i’ll go and
go over in different videos like surfer
seo that
tell you like how many times certain
keywords should be used
and that’s going to be a big component
of this first part of the content
assembly line you can share
seo reports with writers that they can
implement in google docs and get all of
the semantic keywords and all of the
formatting correct so that the post is
already perfect
from a search engine robotics standpoint
before you even publish it right so you
can give clear direction like i want a
surfer seo score of at least 85 or
something
i want a grammarly score of 99 so you
can use these tools to your advantage so
that when you’re getting
posts initially they’re already in an
optimized state
they may not be perfectly written for
people but they’re going to be good
enough to start showing up on search
engines
so then you’re going to write you know
how many times you want the keyword use
target audience you can fill that in if
you want again this is a little bit
a lot of information um that’s good for
a new writer
you can write about your tone so you
want to be conversational clear
professional
uh yeah this is very common with writing
like writers a lot of writers charge per
word
so it’s like zero fluffy language stop
adding random commas and random long
sentences and if you don’t have to
then you can add internal links so
please internally link to these articles
right that’s a little bit more advanced
for a new writer they might struggle
with
like how to do that effectively but you
can add that as well
zero filler and fluff words so then you
can say once you have one perfect
article and again
this in my course i teach exactly how to
outsource this and scale this but i do
think it’s really important when you’re
first starting a blog
to write some articles yourself doing
this format so that you can outsource it
it’s hard to outsource
before you know how to do it yourself so
getting that practice runs into no good
writing
using grammarly in these tools to get it
good then you can do this stuff
so that gets then it gets into kind of
the heart of the article so here’s the
title and what’s really cool is there’s
uh
moz has a title tag generator if you go
to moz.com
learn seo slash title dash tag you’ll
find the title tag so
i’m going to use like one of my posts as
an example but let’s just say
let’s look at this it might be too long
let’s see so this you know any title
needs to be
it has a certain width you don’t want to
overdo it or it’s going to get cut off
so you’ll see like this fits right so
you can
i have that and it’s like if i added
something like
ranked compared and reviewed it would
probably be too long right and it would
say okay now it’s cut off so you can see
what it’ll look like
on search engines because there’s a
certain length that it has to be
typically 60 characters or less
now the optimized format of the title is
odd number
plus a superlative or a you know action
word like or
you know what adjective like best if
that’s in the keyword then your target
keyword here
and then this is all what i call search
intent trigger words so getting more
clicks
optimizing your click-through rate but
you can use this moz tool to like it
makes
at least make sure the title is good so
i can say like okay the title
is some best screen sharing software
2021
give them something you don’t have to do
that because you can always change that
later but now it gets into the heart of
the content assembly line like we’re
creating assembling content when writers
write stuff for you
or when you’re first starting writing
it’s way easier to assemble
simple articles than like have a blank
page and be unsure what to do
so intro 75 to 100 word hooks that draws
readers in
then it gets into the h2s what are the
best exactly how to do it so
like this example here first sentence
talking about this company or this
product make sure it covers the unique
value propositions
here’s exactly how to do it in order all
of these things right
so you give this stuff to your writer
they can
create really good content and you might
have to you know i’ve had to do it a lot
of times where it’s
like constructive criticism and feedback
over time really helps
like maybe you know you outsource it you
find it we’ll cover
you know this is covered in the course
as well like exactly how to find good
writers where to do it
how how to pay them and what what is
fair and all of that and how to work
with them how to manage your content
calendar
but in the content assembly line you
give them information
they come back and give you a post right
so this post like i got one on screen
sharing software now
often times in the past i didn’t you
know i’ve gotten it to where like ah the
writing wasn’t that great
i’ve you know doing intros myself and
i’ve really had to edit a lot and
but the more you work with individual
writers on a one-to-one basis like the
better they’ll get over time so here’s
here’s all this stuff in that format and
then
here’s the final post so again i’ll give
you the exact
headings to use headings and subheadings
that google is looking for
because it’s not just paragraph text and
like a big article with text
it’s also headings the structure
mastering search intent where to add the
headings to
match the search intent and to make
google’s life easier so that you can get
pulled into those featured snippets more
often and get more traffic
so then you have it and it’s published
right it’s like okay now it lives on
this screen sharing software.com it’s
here
now over time what i can do is like
start getting
links to this post so again when you’re
doing link building you only have a
certain
amount of time on your hands a certain
number of link volume right
so you don’t want to go you know always
send like i know 700 links to this one
article
so again in the course we’re covering
how do you test link building like how
do you
start linking to certain articles to see
which ones are going to work
and which ones aren’t like i wasted a
lot of links on my web hosting post
because i it was way too competitive how
i could have done better with you know
other
other posts and sent links to other ones
that were making money faster
but when you’re thinking about the
content assembly line
it isn’t starting from an article you
know writing this full article and
publishing it
and then writing another article and
publishing it hoping to get links
hoping to do these things it’s a very
different startup based
mvp process
seo optimized posts with tools with an
outline
publish right wait build links
check the viability base it on data and
decisions that’s what we’re going to
teach in this course that’s how you
literally make money blogging is finding
opportunities
honing in on these sub niches that’s why
again the small niche site formula does
not work anymore
it’s because we need to find different
avenues and paths that work to hone in
on what works
so based on data based on seeing okay i
published this article
i’m seeing some impressions in search
console more than others
and i’m saying alright i’m ranking on
like page two or three for this
promising early signs start putting some
link building efforts to it
no link you know is really the value is
never really lost because it’s building
your your website’s dr overall as an
asset
but there’s ways that you can really
plan where you’re putting the links
plan the content strategy plan your
keyword research
so it’s publish links update for human
beings we’ll cover exactly how to match
search intent
how to you know think about it from a
user experience standpoint getting
people to engage
not bounce you know visit other pages on
your website
help you rank on search engines and then
eventually obviously monetize these
posts with affiliate links
but that’s it for now for the content
assembly line so this isn’t you know
this isn’t just writing articles this is
assembling articles
this is this entire process the entire
like course
is to make money blogging as fast as
possible that’s why this assembly line
exists right
we could spend 10 hours writing an
individual article and then it never
ranks
or we could spend 30 minutes testing
tweaking
optimizing sub niche articles and like
certain ones work and certain ones make
a lot of money
so it’s a time management process it
increases the odds of success
exponentially
and that is how the content assembly
line works in a nutshell so in the
course we cover a ton more
if you haven’t joined the vip list
please do i hope you found this content
helpful you know
when you think about blogging it’s just
so different in 2021 than it used to be
the same influencers and people that are
ranking for these terms on how to start
a blog and how to write
you know and they’re talking about it
are getting lazy because they started 10
years ago right they started in 2010
they’re writing the same content they
don’t know a lot of these
intricate details that i’m covering in
the course and for my vip
list so if you want to build a
successful blogging business based on
the personal brand of you
in the 2020s you know we’re not the old
bloggers that started when it was easier
we’re the next generation of bloggers
starting today from
zero the same rules do not apply that
they’re teaching
the content assembly line link building
machine these are new things that you
really need to focus on when starting
your blog so
i hope you found that helpful please
join the vip list if you have it
and i’ll talk to you soon bye