Copywriting For Medium Tutorial

Copywriting For Medium Tutorial

How To Format Your Article To Make Medium Happy

Julie Rane has become a go-to specialist in copywriting tips for Medium. 

Here is a good starter tutorial for article writing on Medium with the proper formatting.

Copywriting For Medium Tutorial

UPDATED FOR 2021: How to Write a Story in Medium

15,554 views
Dec 29, 2020

15.1K subscribers

 
Timestamps: 00:13 The focus for this video 00:36 The first step – hit “write”! 00:50 Best practices for titles and subtitles 1:45 Best practices for images 4:34 Best practices for the body of the story 6:32 How to cite sources – and why you should 7:22 Formatting like numbered lists, bullet lists, bold, italicize, underline, and quotes 9:27 How to add spacers 10:13 How to add a table of contents 11:08 How to share a draft link 11:32 How to add to a publication 11:48 How to change the display title 12:06 The step to canonize if you’re importing from a blog 12:28 What to do about tags 13:39 How to schedule for later This has actually been one of my MOST requested videos: an updated version of how to use the Medium editor. If you want to write a story on Medium, this video will walk you through: – the basics – the advanceds – the random tips and tricks you didn’t know but should – essentially everything, from the title to how to submit to a publication and schedule You should always keep in mind what Medium wants from you, which is a focus on the substance, not the style. Subscribe to my channel to get videos and live events on Tuesdays, Fridays, and Sundays. I love answering questions and helping you out – let me know in the comments what you thought! Want to book me for consulting or editing services? Check out my shop: https://www.zuliewrites.com/consultat…. Want to hear from me in written format, too? Here’s my newsletter! https://zulierane-gmail-com.ck.page/a… My banner and Medium profile logo were designed by Jada Dreyfus. If you like what you see, feel free to get in touch with her at dreyfusjada at gmail dot com.

Copywriting For Medium Tutorial

https://newworldmktg.com/affiliate-marketing-simplified-by-neil-patel/

FULL VIDEO TRANSCRIPT

00:00
let’s talk about the medium editor it’s
00:01
been a hot minute since i made this
00:03
video i made
00:03
the previous video to this like a year
00:05
and a half ago so i’m excited to jump in
00:08
and show you
00:09
the very best practices for using the
00:10
medium editor now
00:12
the focus on this is to create a story
00:15
and publish it on medium with their best
00:16
practices
00:17
there is a lot you can do in the editor
00:19
but we’re going to keep it simple here
00:21
because
00:22
ultimately that’s what medium wants they
00:24
want you to be able to write something
00:25
that is easy that is fun that is
00:27
straightforward and that doesn’t take
00:29
like you’re focusing on the writing part
00:31
not the formatting part
00:32
so let’s keep that in mind as we go
00:34
through this video
00:35
so the first step is to hit right that’s
00:39
it
00:39
this takes you to the medium editor and
00:41
where all of the action is about to
00:43
happen
00:44
they make it easy for you you can see
00:45
where your title should go and then they
00:47
say where your story should go
00:48
so let’s put in a good title let’s say
00:50
that we want to write about cats
00:52
why cats are the
00:56
best i want to make it clear that
00:59
medium sorry medium medium prefers title
01:02
case which means that every word
01:03
um is capitalized unless it’s a
01:05
preposition now if you wanted to do a
01:07
subtitle
01:09
a subtitle about lovely
01:12
and fun cats that they prefer that to be
01:16
in sentence case and the way that you
01:17
can do this is just make it like a
01:18
sentence and add punctuation at the end
01:22
to turn this into a subtitle i i want to
01:24
show you actually that this
01:26
will if you just hit publish it already
01:28
knows that that’s your subtitle
01:30
because you you have it in the right
01:31
spot but from a format perspective it
01:33
helps if you actually turn it into a
01:35
subtitle by pressing the little t
01:37
and then now medium recognizes it title
01:39
and subtitle
01:41
the next thing is an image i personally
01:45
like to do my image when i finish the
01:46
story but
01:48
in terms of like order of the the
01:50
physical story
01:51
it’s we’re coming to it next so there
01:54
are two ways to do this
01:55
first you can search using unsplash this
01:58
is what i recommend for people who just
02:00
want to get their first story out the
02:01
door they don’t have time or the energy
02:03
to scroll through thousands of pictures
02:05
on the internet
02:06
that’s fine media makes it easy for you
02:08
so you just hit your search term
02:10
press enter and they’ve partnered with
02:11
unsplash which means that you can just
02:13
search
02:14
a ton of pictures that come up i love
02:16
this one how cute is that
02:18
medium likes photos that are
02:19
horizontally
02:21
so like they’re long on the top and
02:23
bottom and short on the sides
02:25
um instead of for example let’s see
02:31
instead of a long one like this this
02:35
you have to scroll to get to the story
02:36
and remember medium is the focus is on
02:38
your readers
02:39
so um i always go for a
02:44
horizontal one rather than a vertical
02:45
one you also have a couple
02:48
options for size i go for this as the
02:50
default um
02:51
sometimes this if i really like the
02:52
picture i’ve seen a very few people do
02:55
this but
02:56
it has to be a really good picture to
02:58
warrant that
02:59
you should always add alt text this
03:01
helps people who have visual impairments
03:03
if they’re using a screen reader
03:05
this means that they’ll still be able to
03:06
sort of know what the picture is without
03:08
actually seeing the picture so cat
03:12
looks at camera with
03:15
tongue out cute save it and there you go
03:20
the nice thing about this is it
03:21
automatically imports the accreditation
03:24
i can’t stress this enough always always
03:26
always credit your images and this is
03:28
going to become more important
03:29
as i’m about to show you because i don’t
03:32
like using unsplash
03:33
to find my pictures why because if it’s
03:36
unsplash and especially if it’s on the
03:38
first couple pages of results of
03:40
unsplash
03:41
it’s super likely that this picture
03:43
exists on medium
03:45
a thousand times already and if you’re
03:48
you want to stand out a little bit so
03:50
what i tend to do
03:51
is i go to pixels instead pixels has a
03:54
lot of photos
03:55
it’s a lot easier to sort so for example
03:58
i only ever look at horizontal ones
04:00
and they upload them with more frequency
04:03
they have better
04:04
in my opinion uh higher quality images
04:06
that’s just me
04:07
um like i love this one how cute is this
04:10
so you download it
04:12
and you’ll have to manually copy this
04:14
but that’s okay
04:16
and then i normally just drag like that
04:19
and there it is
04:20
and again paste your caption in add the
04:24
alt text
04:25
orange cat snuggling in blanket
04:29
and you have an image so let’s talk
04:32
about the story
04:37
what i want to focus on is what the
04:38
structure should look like
04:41
obviously this will depend based on your
04:42
story if you’re doing a long personal
04:44
essay
04:45
you won’t need headers or anything like
04:46
that but i find most of the stories i
04:48
write and most of the stories that tend
04:50
to do very well on medium
04:51
have some kind of a structure so whether
04:54
that’s a listicle
04:55
whether that’s section by section
04:57
whether it has a table of contents
04:59
a structure just helps your story sort
05:02
of organize itself and it helps readers
05:04
understand what they’re going to get
05:05
from your story
05:07
so this is an introduction
05:12
you know it’s a silly little thing but
05:13
whatever you want so let’s go into our
05:15
section
05:15
now if i were talking about why i love
05:17
cats you know why cats are the best
05:19
um they
05:23
really love you too
05:26
and this is going to be the title of a
05:29
whole section that i’m putting in here
05:31
it’s the exact same as the title up here
05:33
you just pick
05:34
big t and i go in here and i can say
05:38
there are so many reasons
05:41
cats show their love
05:44
they do slow blinks
06:02
but let’s say that you wanted to break
06:03
up this section even further which i
06:05
really recommend if it’s a long section
06:08
so for example here we could do slow
06:10
blinking
06:11
highlight this and it’ll turn the whole
06:14
sentence into a subsection just like
06:18
that
06:20
one of the cool things that i don’t see
06:21
a lot of people doing on medium is
06:22
actually embedding things so you can
06:24
embed pretty much anything on medium an
06:26
instagram post a tweet
06:27
an article anything you want um so what
06:30
i like to do
06:32
ncbi cat
06:35
slow blink oh slow blink not bling
06:42
uh see what’s in
06:47
this article just as an example all
06:49
right go to a new line that part’s
06:51
important
06:52
paste your link and then hit enter
06:55
it takes a second but medium turns it
06:57
into a really nice little
06:58
embed you can do this with any article
07:00
and it just automatically
07:02
does it it’s really neat um some people
07:04
don’t like to do this because they feel
07:05
it sort of detracts from the story like
07:07
it breaks it up so if you prefer
07:09
you can always hyperlink you press that
07:12
with the hyperlink button paste your
07:13
link and there you go
07:16
to get rid of this you just highlight
07:17
the text and you know backspace
07:21
you might also want to include a
07:23
numbered list or a bulleted list
07:25
so media makes it super easy to do this
07:27
you just type one
07:28
full stop and then a space
07:31
reason number one and then hit enter and
07:34
it automatically populate with the
07:36
number two
07:37
again you can do the same thing with
07:38
just a dash hit
07:40
dash and then space and it turns it into
07:42
a bullet
07:43
if you’re doing this if you wanted to
07:44
turn this into a listicle medium doesn’t
07:46
like that so
07:47
it would get rid of the one you’d have
07:48
to manually add it back in again but
07:51
um that’s not important you can also
07:54
bold and italicize
07:55
your words on here people do this for
07:58
emphasis
07:59
i recommend doing it as infrequently as
08:01
you can sprinkle them in when you really
08:02
want your words to pack a punch
08:04
but less is more when it comes to medium
08:06
again you don’t want the format to be
08:08
the standout star of your story you want
08:10
the writing to be the standout star
08:12
but in case you need to know you can
08:13
bold it you can italicize it
08:16
you can bowl down italic size you cannot
08:18
underline
08:19
because underlining is only for
08:20
hyperlinks
08:22
so in case you wanted to know
08:27
another thing is you can add quotes so
08:29
for example if i wanted to say what a
08:31
slow blank is
08:33
you could copy that
08:38
write the authors
08:42
you can do two types of quotes you can
08:44
do that or you can do
08:46
that i typically see these
08:49
when you want to break up like a long
08:51
section with or you want to pull a quote
08:54
out to sort of emphasize it and make it
08:56
seem more important
08:57
um you can do that i tend again not too
09:00
much of this because you want the focus
09:02
to be on your writing so i
09:04
only ever do one max 2
09:07
in a story at any given time you can
09:09
always do a quote in line so just like
09:11
that
09:11
without any problems but formatically
09:14
speaking i would only use one or two
09:15
quotes
09:16
quotes like this max per story
09:22
another thing that’s good to know is how
09:24
to do spacers i find these really
09:26
visually attractive
09:27
and i use them a lot when i’m coming to
09:29
my conclusion so i’ve got my
09:30
section my subsection and i come to my
09:32
conclusion and i just put little three
09:34
dots in
09:35
and then i just start writing i love
09:37
cats so much
09:42
if i want to make it more obvious that
09:43
it’s a conclusion or just otherwise sort
09:45
of formatively make it stand out
09:46
um medium lets you do like a little
09:48
storybook big letter here so
09:50
you can just go like that and it sort of
09:52
wraps around the text to make it a
09:54
really big eye
09:55
i think this looks nice but again don’t
09:58
do this for every paragraph because it
09:59
looks a little silly like if you do
10:01
like to here and a begged to hear and
10:04
suddenly you’re like oh my god what is
10:05
happening to the story
10:06
you might want to know as well how to
10:09
add a table of contents if your story is
10:10
long if there’s a lot of sections and
10:12
you just want your readers to be able to
10:14
save it and navigate and always come
10:16
back to it and know what’s happening
10:17
that’s important you’ll want to add a
10:19
table of contents uh you can do this two
10:21
ways
10:21
i’m not even going to talk about the
10:23
second way because it’s it’s faffy and
10:24
you don’t need to
10:26
just use chrome and download the table
10:28
of contents extension
10:31
what this lets you do is here your very
10:34
furthest
10:35
section as you can see these correspond
10:38
to these
10:42
i like to sort of differentiate this
10:44
because i mean that just looks like
10:45
underlined text
10:46
so i normally make it a code block and
10:48
the way you do this is you just do three
10:50
backticks and it puts it into a code
10:51
block so what we have here
10:53
is a story on medium there are a couple
10:56
other things that will be useful when it
10:58
comes to
11:01
when it comes to sort of polishing it
11:04
off and hitting the publish button
11:06
first if you want to share a draft link
11:07
you can’t just copy this url this won’t
11:09
send anybody anywhere you have to click
11:11
share draft link and this gives you a
11:12
special link
11:13
that you can share with your friends
11:14
your family your frenemies whoever you
11:16
want
11:17
and this will let them read your story
11:18
even when it’s in draft format
11:21
the second thing you want to know is if
11:23
you want to share it to twitter
11:24
you can just click yes and then if
11:26
you’ve connected your twitter account to
11:27
your medium
11:28
account it will just ship it off when
11:29
you hit publish that’s great stuff
11:31
and of course you can also add to
11:32
publication um you know pick the one
11:34
that you
11:35
find the best for this story and then
11:38
you can submit it to them so like if i
11:39
were to
11:40
hit this one just as an example that
11:42
would change to submit there are a
11:44
couple other things in there that’s
11:45
good to know like you can change the
11:47
display title and this means that when
11:49
it’s
11:49
a story on medium’s feed they’ll see
11:52
what you put here
11:53
in the title and subtitle rather than
11:54
what you’ve put here
11:56
um not a lot of people use this
12:00
and if you’re trying to canonize this so
12:02
for example if you are
12:03
importing this from your blog you can go
12:05
to advanced settings
12:08
and say it was published elsewhere and
12:10
import and you know use the link that it
12:11
originally appeared on
12:13
to help google sort of avoid duplicate
12:15
content which is really great
12:20
but the last thing to do is to hit
12:23
publish
12:24
i would not recommend stressing out too
12:25
much about the tags i
12:27
i normally say like try to pick tags
12:29
that overlap with the topic pages if you
12:31
go to medium.com
12:32
topics it’ll give you a list topics are
12:35
what medium curates into so
12:37
if you go to the comics for example
12:39
everything in here has been curated by
12:41
medium curator into the comics
12:43
section um tags are only manual
12:49
so for example this shows us everything
12:51
that a reader a writer has manually
12:53
tagged as a hashtag cat story
12:55
um and it’s not i mean i know some
12:58
people like to use this to read but i
12:59
don’t know very many who do
13:01
most people just you know read whatever
13:02
medium sends them
13:05
you can also email a link to your
13:06
subscribers medium
13:08
literally recently very recently changed
13:10
this so if you go to
13:11
your settings scroll down to your
13:14
followers
13:15
you can display a message to promote
13:17
email subscription so what this means is
13:19
somebody gets to the bottom of your
13:20
story and it says
13:21
subscribe to zully for more stories from
13:23
zulie
13:24
um you can do this if you want i don’t
13:26
because i already have a newsletter
13:28
so i don’t but if you were to do that
13:32
and you were to hit publish and it would
13:34
email a link to your subscribers when
13:35
you hit publish you can also schedule
13:37
for later
13:38
um you can do this like years out in
13:41
advance i typically do this a few weeks
13:42
out in advance when i’m going on holiday
13:44
and i just want to be able to enjoy my
13:46
time off
13:46
without logging onto medium.com every
13:48
single day
13:50
and then you just hit publish and that’s
13:52
it that’s the whole editor that’s
13:54
that’s everything that you need to know
13:56
again just focus on writing the best
13:57
story you can
13:58
this there’s a lot of other random stuff
14:00
you can do in the editor
14:02
i don’t want to talk about that though
14:03
because in my experience
14:05
less is more when it comes to the editor
14:07
focusing on
14:08
your story your content your links your
14:11
backup links your structure your flow
14:14
that’s
14:14
way more important than knowing how to
14:16
bold stuff that’s it
14:18
that’s my medium editor update video i
14:19
know a lot of people were asking for
14:21
this so hopefully you enjoyed it
14:22
if you like this video give it a like
14:24
you can always subscribe to my channel
14:25
i’m nearly 28 000 followers very
14:27
exciting
14:28
and if you have any questions leave a
14:30
comment i try to get to my comments uh
14:32
once a week on mondays
14:34
so look out for my answer then and
14:37
other than that i hope everyone’s
14:38
enjoying the kind of weird dead days
14:40
between
14:41
christmas and new year’s and that you
14:43
have a wonderful wonderful wonderful
14:45
2021 up ahead of you all right
14:46
happy writing everyone bye
 
 

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