Increase Search Traffic Copywriting Hacks

Increase Search Traffic Copywriting Hacks

8 Copywriting Techniques To Incrase Search Traffic

Some very solid ideas here from Matthew Woodward. Our Thanks from the team at New World Marketing for allowing the use of his material.

#seocopywriting #seo #matthewwoodward

8x SEO Copywriting Hacks To Increase Search Traffic

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Oct 15, 2019

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Imagine if you could keep all your search traffic on your page for as long as possible. Imagine if every visitor were to glide through your content with ease. Imagine if each new visitor became a repeat customer Impossible right? Wrong! With these SEO copywriting hacks you will be able to take a huge step closer to achieving all this and more. In this video I will take you through the 8 most effective SEO copywriting tips that I use every time I sit down to write content. So pay attention if you want to learn how to write SEO rich content that will push your conversions through the roof. ⚠️ SUBSCRIBE NOW: http://www.youtube.com/subscription_c… (you’ll learn how to increase your search traffic & avoid penalties) 🎞️ – Video Chapters 00:00 Introduction To Copywriting Hacks 00:37 Start With A Question 01:23 The Bridge Model 02:14 Open Loops 03:42 End At The Start 04:29 Tantalizing Headings 05:45 Table Of Contents 06:27 Power Words 07:00 Optimise For Attention Efficiency ⚙️ – Resources In The Video 18 SEO Copywriting Hacks That Get Instant Results – https://www.matthewwoodward.co.uk/seo… My SEO blog – https://www.matthewwoodward.co.uk/seo/ Words That Sell (amazon link) – https://www.matthewwoodward.co.uk/get… More Words That Sell (amazon link) – https://www.matthewwoodward.co.uk/get… #seocopywriting #seo #matthewwoodward #seocopywritinghacks #seocopywritingtips

FULL TRANSCRIPT

00:00
imagine if you could get all of your
00:01
website visitors to hang on your every
00:03
word if every click from Google were to
00:06
stick in every visitor effortlessly
00:09
converted themselves into loyal fans or
00:11
customers all while your search traffic
00:14
continues to grow that might feel
00:17
impossible right now
00:18
but I’m going to share 8 SEO copywriting
00:20
hacks that will help you do exactly that
00:23
I’m also going to introduce you to one
00:25
of my most powerful personal copywriting
00:27
techniques that you cannot find anywhere
00:30
else but first do you know what’s really
00:33
amazing about human psychology is that
00:36
we always want answers to questions even
00:39
if we have to wait a moment first do you
00:41
know why it’s because our subconscious
00:44
is programmed to find closure and that
00:47
kind of keeps us hooked until we do I’ll
00:50
tell you how to take full advantage of
00:51
that psychological flaw by creating open
00:54
loops in a moment this is a powerful way
00:57
to keep people engaged but first I want
01:00
you to understand that if you start your
01:02
content with a question people will
01:04
naturally be hooked in you can use
01:06
specific questions like are you
01:09
struggling to lose weight or something
01:11
more simple like it sounds crazy right
01:13
opening with a question will keep people
01:16
hooked from the very first sentence
01:18
because we are psychologically
01:20
structured to be like that the second
01:23
SEO copywriting hack I like to use is
01:25
the bridge model it’s a brilliant way to
01:27
keep people reading and you can execute
01:30
it in three simple steps first you need
01:33
to talk about the desired situation or
01:35
where the reader wants to be next you
01:38
talk about the current situation or
01:40
where they are right now to bring them
01:42
down back to earth and finally you offer
01:45
a bridge between the current situation
01:47
in the desired situation if we jump over
01:50
to the full SEO copywriting post on my
01:52
blog you can see how I applied this
01:54
method in the intro first we talk about
01:57
the desired situation to keep people
02:00
engaged then we talk about the current
02:03
situation and where they are now right
02:05
before delivering the bridge to help
02:08
people reach their desired situation I
02:10
also did the same thing at the start of
02:12
this vid
02:13
if you’re paying attention next I want
02:15
to talk to you about open loops which
02:18
are one of the most powerful ways to
02:20
keep people engaged I’m gonna show you
02:22
how they work in a moment but first
02:24
remember how open in your content with a
02:26
question keeps people hooked in that is
02:29
because they need closure with an answer
02:32
and you can create open loops within
02:35
your content that takes advantage of the
02:37
same psychological principle first UTS
02:41
readers with something that they want
02:43
and then you delay giving it to them
02:45
take a look at the intro of this seok
02:48
study post for example I show them the
02:50
results before opening a loop of how we
02:52
did it which forces them to scroll down
02:55
the page to close the loop but the more
02:58
that they scroll the more open loops
03:00
that they will find like this one or
03:02
this one where I tease the full link
03:05
building strategy later and if you
03:07
didn’t notice I created an open loop
03:10
about open loops earlier in this video
03:12
I’ll tell you how to take full advantage
03:15
of that psychological flaw by creating
03:17
open loops in a moment this is a
03:20
powerful way to keep people engaged but
03:23
first I want you to understand that and
03:25
as we just close that loop with this
03:27
section of the video now it’s a good
03:29
time to tell you that wasn’t even the
03:31
coolest trick in this video in fact the
03:34
best trick goes against everything you
03:36
have ever heard before but I’m saving
03:40
that to last for now let’s talk about
03:42
why you shouldn’t save the best till
03:45
last in school you will probably taught
03:47
that good writing builds up to an
03:49
amazing ending you create a beginning a
03:52
middle and an end
03:54
but it’s all about that amazing ending
03:56
the problem with writing for the web is
03:59
lessened 30% of people are going to
04:02
scroll down to your amazing ending so
04:04
you need to start with your most amazing
04:07
content rather than ending with for
04:09
example with my case study post I
04:12
started by showing the results or the
04:14
end first but under traditional writing
04:18
rules
04:18
I should have only showed that at the
04:20
end instead I’m using the end to hook
04:23
people in at the start rather
04:26
saving the best to last next we need to
04:29
make sure that skin readers are hooked
04:31
in and the way we do that is by writing
04:33
tantalizing headings and subheadings
04:35
that keep people moving down your
04:37
content and I’m going to show you how to
04:39
double down on that advantage in a
04:42
moment but first I want you to
04:44
understand that you should be using
04:46
subheadings to sell people on that
04:48
section of your content for example if I
04:52
want you to replace a bike chain I might
04:54
look at this page where they used
04:56
different steps of the process in
04:58
headers to keep me scrolling down or you
05:02
can get more creative with your
05:03
subheadings and use them to tell a story
05:05
you might create an article called how
05:08
to relocate to another country and then
05:10
use different subheadings to tell the
05:12
story then just by reading the
05:15
subheadings people can get a solid grasp
05:17
of this story and each heading serves as
05:19
an opportunity to catch skin reader’s
05:22
attention and pull them in to your
05:24
writing you could even spice it up a
05:26
little for example you might write
05:28
something like how coffee saved my life
05:31
and then break it down into tantalizing
05:34
subheadings that are designed to tell
05:35
your story while increasing the chances
05:38
of catching skin reader’s attention and
05:41
hooking them in once you’ve upgraded
05:43
your subheadings we can double down with
05:46
hack number six a table of contents you
05:49
might have seen these at the start of my
05:51
posts and I’ll show you how to add your
05:53
own table of contents in a minute
05:55
first I want you to understand how
05:58
powerful they are the first thing that
06:00
they do is increase your visibility in
06:02
search results by adding extra links to
06:05
all of those tantalizing headers you’ve
06:07
written which in turn helps you increase
06:10
your click-through rate from Google
06:12
secondly this table presents additional
06:15
opportunities to tease and hook people
06:17
into your content from the start all you
06:20
need to do is install a free plugin like
06:22
table of contents Plus which will take
06:25
care of the heavy lifting for you and
06:27
that brings me on to hack number seven
06:30
which is to use power words to create
06:32
emotions in invoke up
06:34
if that sounds confusing then just find
06:37
the links under the video to these two
06:38
books which are jam-packed with power
06:41
words broken down by description and
06:43
benefit for example if you want to write
06:46
a romantic copy you could just flick to
06:48
this page for ideas these books are set
06:51
on my desk and also include a bunch of
06:53
extra copywriting tips and structures
06:56
and much more for your quick reference
06:58
but the most important SEO copywriting
07:01
hack of all is to optimize for something
07:03
that I call attention efficiency which
07:06
basically means you say more with less
07:09
you see where most people are looking to
07:11
increase their word count I’m actively
07:13
trying to reduce my word count during
07:15
editing why because we live in a
07:18
fast-paced world that’s full of
07:20
distractions so people’s attention comes
07:22
at a premium and once I have someone’s
07:25
attention I like to make sure they get
07:27
as much of value for their attention as
07:30
possible that means people can consume
07:33
more of my content in less time and it
07:35
also means that they learn quicker as
07:37
well you’ll rarely see me use more than
07:40
two sentences in a paragraph and that is
07:42
by design look at this sentence for
07:45
example I was able to reduce it from 26
07:48
words to 16 words while saying the same
07:50
thing that’s a 40% increase in attention
07:54
efficiency and I actively optimized
07:56
every piece of content for that before I
07:59
hit publish it’s all about packing in as
08:03
much quality with as few words as
08:05
possible and your readers will love you
08:07
for it in fact I’ve got a challenge for
08:09
you I want you to pick one of your most
08:11
popular pages and then optimize it with
08:14
these SEO copywriting hacks in mind it
08:17
won’t take long for you to do but you’ll
08:19
see the benefits almost immediately and
08:21
if you want to learn even more
08:23
copywriting acts
08:24
head over to my blog and read the full
08:26
post now but before you do that make
08:29
sure you subscribe to my youtube channel
08:31
and get more great videos like this one
08:33
and if you’re going to take me up on my
08:35
challenge let me know in the comments
08:37
below
 
 

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