Increase Search Traffic Copywriting Hacks
8 Copywriting Techniques To Incrase Search Traffic
Some very solid ideas here from Matthew Woodward. Our Thanks from the team at New World Marketing for allowing the use of his material.
#seocopywriting #seo #matthewwoodward
8x SEO Copywriting Hacks To Increase Search Traffic
5,874 viewsOct 15, 2019
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SUBSCRIBEImagine if you could keep all your search traffic on your page for as long as possible. Imagine if every visitor were to glide through your content with ease. Imagine if each new visitor became a repeat customer Impossible right? Wrong! With these SEO copywriting hacks you will be able to take a huge step closer to achieving all this and more. In this video I will take you through the 8 most effective SEO copywriting tips that I use every time I sit down to write content. So pay attention if you want to learn how to write SEO rich content that will push your conversions through the roof. ⚠️ SUBSCRIBE NOW: http://www.youtube.com/subscription_c… (you’ll learn how to increase your search traffic & avoid penalties) 🎞️ – Video Chapters 00:00 Introduction To Copywriting Hacks 00:37 Start With A Question 01:23 The Bridge Model 02:14 Open Loops 03:42 End At The Start 04:29 Tantalizing Headings 05:45 Table Of Contents 06:27 Power Words 07:00 Optimise For Attention Efficiency ⚙️ – Resources In The Video 18 SEO Copywriting Hacks That Get Instant Results – https://www.matthewwoodward.co.uk/seo… My SEO blog – https://www.matthewwoodward.co.uk/seo/ Words That Sell (amazon link) – https://www.matthewwoodward.co.uk/get… More Words That Sell (amazon link) – https://www.matthewwoodward.co.uk/get… #seocopywriting #seo #matthewwoodward #seocopywritinghacks #seocopywritingtips
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Increase Search Traffic Copywriting Hacks
FULL TRANSCRIPT
00:00imagine if you could get all of your00:01website visitors to hang on your every00:03word if every click from Google were to00:06stick in every visitor effortlessly00:09converted themselves into loyal fans or00:11customers all while your search traffic00:14continues to grow that might feel00:17impossible right now00:18but I’m going to share 8 SEO copywriting00:20hacks that will help you do exactly that00:23I’m also going to introduce you to one00:25of my most powerful personal copywriting00:27techniques that you cannot find anywhere00:30else but first do you know what’s really00:33amazing about human psychology is that00:36we always want answers to questions even00:39if we have to wait a moment first do you00:41know why it’s because our subconscious00:44is programmed to find closure and that00:47kind of keeps us hooked until we do I’ll00:50tell you how to take full advantage of00:51that psychological flaw by creating open00:54loops in a moment this is a powerful way00:57to keep people engaged but first I want01:00you to understand that if you start your01:02content with a question people will01:04naturally be hooked in you can use01:06specific questions like are you01:09struggling to lose weight or something01:11more simple like it sounds crazy right01:13opening with a question will keep people01:16hooked from the very first sentence01:18because we are psychologically01:20structured to be like that the second01:23SEO copywriting hack I like to use is01:25the bridge model it’s a brilliant way to01:27keep people reading and you can execute01:30it in three simple steps first you need01:33to talk about the desired situation or01:35where the reader wants to be next you01:38talk about the current situation or01:40where they are right now to bring them01:42down back to earth and finally you offer01:45a bridge between the current situation01:47in the desired situation if we jump over01:50to the full SEO copywriting post on my01:52blog you can see how I applied this01:54method in the intro first we talk about01:57the desired situation to keep people02:00engaged then we talk about the current02:03situation and where they are now right02:05before delivering the bridge to help02:08people reach their desired situation I02:10also did the same thing at the start of02:12this vid02:13if you’re paying attention next I want02:15to talk to you about open loops which02:18are one of the most powerful ways to02:20keep people engaged I’m gonna show you02:22how they work in a moment but first02:24remember how open in your content with a02:26question keeps people hooked in that is02:29because they need closure with an answer02:32and you can create open loops within02:35your content that takes advantage of the02:37same psychological principle first UTS02:41readers with something that they want02:43and then you delay giving it to them02:45take a look at the intro of this seok02:48study post for example I show them the02:50results before opening a loop of how we02:52did it which forces them to scroll down02:55the page to close the loop but the more02:58that they scroll the more open loops03:00that they will find like this one or03:02this one where I tease the full link03:05building strategy later and if you03:07didn’t notice I created an open loop03:10about open loops earlier in this video03:12I’ll tell you how to take full advantage03:15of that psychological flaw by creating03:17open loops in a moment this is a03:20powerful way to keep people engaged but03:23first I want you to understand that and03:25as we just close that loop with this03:27section of the video now it’s a good03:29time to tell you that wasn’t even the03:31coolest trick in this video in fact the03:34best trick goes against everything you03:36have ever heard before but I’m saving03:40that to last for now let’s talk about03:42why you shouldn’t save the best till03:45last in school you will probably taught03:47that good writing builds up to an03:49amazing ending you create a beginning a03:52middle and an end03:54but it’s all about that amazing ending03:56the problem with writing for the web is03:59lessened 30% of people are going to04:02scroll down to your amazing ending so04:04you need to start with your most amazing04:07content rather than ending with for04:09example with my case study post I04:12started by showing the results or the04:14end first but under traditional writing04:18rules04:18I should have only showed that at the04:20end instead I’m using the end to hook04:23people in at the start rather04:26saving the best to last next we need to04:29make sure that skin readers are hooked04:31in and the way we do that is by writing04:33tantalizing headings and subheadings04:35that keep people moving down your04:37content and I’m going to show you how to04:39double down on that advantage in a04:42moment but first I want you to04:44understand that you should be using04:46subheadings to sell people on that04:48section of your content for example if I04:52want you to replace a bike chain I might04:54look at this page where they used04:56different steps of the process in04:58headers to keep me scrolling down or you05:02can get more creative with your05:03subheadings and use them to tell a story05:05you might create an article called how05:08to relocate to another country and then05:10use different subheadings to tell the05:12story then just by reading the05:15subheadings people can get a solid grasp05:17of this story and each heading serves as05:19an opportunity to catch skin reader’s05:22attention and pull them in to your05:24writing you could even spice it up a05:26little for example you might write05:28something like how coffee saved my life05:31and then break it down into tantalizing05:34subheadings that are designed to tell05:35your story while increasing the chances05:38of catching skin reader’s attention and05:41hooking them in once you’ve upgraded05:43your subheadings we can double down with05:46hack number six a table of contents you05:49might have seen these at the start of my05:51posts and I’ll show you how to add your05:53own table of contents in a minute05:55first I want you to understand how05:58powerful they are the first thing that06:00they do is increase your visibility in06:02search results by adding extra links to06:05all of those tantalizing headers you’ve06:07written which in turn helps you increase06:10your click-through rate from Google06:12secondly this table presents additional06:15opportunities to tease and hook people06:17into your content from the start all you06:20need to do is install a free plugin like06:22table of contents Plus which will take06:25care of the heavy lifting for you and06:27that brings me on to hack number seven06:30which is to use power words to create06:32emotions in invoke up06:34if that sounds confusing then just find06:37the links under the video to these two06:38books which are jam-packed with power06:41words broken down by description and06:43benefit for example if you want to write06:46a romantic copy you could just flick to06:48this page for ideas these books are set06:51on my desk and also include a bunch of06:53extra copywriting tips and structures06:56and much more for your quick reference06:58but the most important SEO copywriting07:01hack of all is to optimize for something07:03that I call attention efficiency which07:06basically means you say more with less07:09you see where most people are looking to07:11increase their word count I’m actively07:13trying to reduce my word count during07:15editing why because we live in a07:18fast-paced world that’s full of07:20distractions so people’s attention comes07:22at a premium and once I have someone’s07:25attention I like to make sure they get07:27as much of value for their attention as07:30possible that means people can consume07:33more of my content in less time and it07:35also means that they learn quicker as07:37well you’ll rarely see me use more than07:40two sentences in a paragraph and that is07:42by design look at this sentence for07:45example I was able to reduce it from 2607:48words to 16 words while saying the same07:50thing that’s a 40% increase in attention07:54efficiency and I actively optimized07:56every piece of content for that before I07:59hit publish it’s all about packing in as08:03much quality with as few words as08:05possible and your readers will love you08:07for it in fact I’ve got a challenge for08:09you I want you to pick one of your most08:11popular pages and then optimize it with08:14these SEO copywriting hacks in mind it08:17won’t take long for you to do but you’ll08:19see the benefits almost immediately and08:21if you want to learn even more08:23copywriting acts08:24head over to my blog and read the full08:26post now but before you do that make08:29sure you subscribe to my youtube channel08:31and get more great videos like this one08:33and if you’re going to take me up on my08:35challenge let me know in the comments08:37below 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